Marketing’s Memory Molecule

August 6, 2007 on 7:59 am | In Advertising, Blogs, Branding, Consumer Behavior, Creative, Creativity, Marketing | No Comments

Advertising often uses emotional response to make a point, and a memory. Some new research indicates that an ad that makes you mad may be just as good at making memories as one that provokes a positive response.

Here’s the rest of that story.

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