THINKing

ManLaw – Ads Must Work

Miller Brewing is jerking its ManLaw Miller Lite ads because sales dropped while they were running. Some thought the spots were funny. None of the ads really connected you with the brand. This is so often the case.

During an unscientific survey of six male friends with whom I watched the playoffs, I asked what commercials they liked. They described their favorites with an intricacy I thought impossible…except for the final detail. Not a one of them could tell me who the ads were for. Hmmm. Apparently there are a lot of agencies out there wasting their clients’ money on spots that are funny but don’t work.

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