THINKing

Mammals 1, Dinosaurs 0

Photo Courtesy of Morguefile
Crowdsourcing applications, like Knewsroom, are going to kill the traditional media behemoths. Knewsroom is a news publication where readers help decide on content and they get paid to use the system. Here’s how Knewsroom describes itself:

The Knews” gets published every morning, featuring the previous day’s top stories in Politics, Business, Technology, Design, Sports, and Entertainment. What makes it in? The community decides. The best part? 20% of every dollar we generate in advertising gets split with the people who make the Knews happen: writers, readers, evangelists…anyone looking to turn extra brainwidth into extra cash.

This is where news is headed. MSM dinosaurs continue to lose readers for a variety of reasons I don’t need to dwell on. Read this recent SocialMediaExplorer post for some thoughts on the matter.

Further, Knewsroom explains,

We want to know what YOU think is news. Unlike mainstream media, Knewsroom™ leaves the decision of what’s worth publishing up to you. So yes, if enough people want to see a story about something no one else is covering, it’ll be in tomorrow’s Knews. The more involved you are in Knewsroom,™ the more power you’ll have to shape it. You accumulate watts—our official community currency—by being an active member of the community: suggesting topics, writing stories, voting, and referring other members. The idea is to invest your watts in what you think should tomorrow’s Knews should be. Just like on Wall Street, your return on investment is determined by the risk you take. You can invest in Topics—which are kind of like mutual funds (lower risk/lower return), or you can bet on Stories—which you can think of as individual stocks (higher risk/higher return). Of course, you can diversify and do both. Like everything else at Knewsroom,™ it’s entirely up to you.

Citizen journalists – like small mammals – are supplanting the dinosaur MSM. And the bad thing for them is, the large reptiles won’t notice until it’s too late.

Other Posts Of Interest

• Aligning Metrics
• Here’s Mikey
• RSS Helps Streamline Your News
• The Tangible Brand
• Presidential Candidates Battle For Keywords