Links – May 15, 2008

May 15, 2008 on 7:34 am | In Advertising, Content Marketing, Marketing | No Comments

A few items of interest for marketers from today’s stack of stuff I’ve been reading:

    – On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot

- In a blinding glimpse of the obvious, MediaPost reports women in wealthy households make 2 of 3 of buying decisions

- Alternate forms of media such as downloading or watching TV programs “on demand” drives media revenue growth

- Conspicuous consumption and race: who spends more on what?

Other Posts Of Interest

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