LinkedIn: Your SEO Resume

July 10, 2013 on 11:42 am | In LinkedIn, My Creative Team, Social Media | 3 Comments

Harry Hoover   LinkedIn

Charlotte’s Financial Executives Networking Group invited me to come speak recently on the topic of using social media to fill and find a job. The response was so good to the segment about how your LinkedIn profile is in essence an SEO resume, that I thought I’d develop this post on it.

As you think about your profile on LinkedIn, I want you to remember one thing: all jobs are temporary. So, you need to take as much time and care as necessary to get your profile to stand out above – and be found from among – the others.

First, I want you to go to LinkedIn and enter your first and last name into the search box to see what comes up. Done? How many other people with your name came up?

You will notice below there are 118 results for my name. Of the top four results, I am the only one with a photo or with a headline that has a call to action, plus keywords in my title. Since LinkedIn is truly an SEO resume, you need to consider a number of elements to help you increase your chances of being found. So, we will be working keywords into several areas of your profile.

If you look at the top image, you’ll see I have several items highlighted.

HH Search

First, is my photo. No SEO here, but still important. As I have done, please get a professional photo taken and put it in place as soon as possible. Do not take some random group shot or a party shot and crop yourself out to use in your profile. You want to be taken seriously, right?

Next, you need to write a killer headline. Mine tells prospects what I will do for them and it asks for the business. If you want some help with this, you can sign up to receive this free headline generator.

Next, let’s get some keywords into your title. As you’ll notice, mine tells you I’m a partner in a business. From that you know I want your business, not a job. What kind of business? Brand strategy, ideation, and creativity facilitation.  You will want to have multiple items in your titles that are likely to be searched.

We had a good question at the presentation and I didn’t have a good answer at the time. What title should I use if I am unemployed? I’ve given that some thought and here are a few I’ve come up with:

Fractional CFO Seeking Opportunities

Freelance Writer at Self Employed

Financial Professional In Transition

Open To Opportunities In Marketing

OK, I want you to get started on your photo, headline and job titles. Next time, we’ll delve deeper into the profile and provide some additional ideas on how to beef up your SEO resume.

LinkedIn part 2

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Harry Hoover

Partner ♦ Brand Strategist ♦ Creativity Facilitator at My Creative Team
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Moving to Charlotte: The Un-Tourist Guide.

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