In the first installment, we talked about having a professional photo, developing a killer headline and adding good keywords to your title. Let’s go back to title keywords for a moment. Above, you’ll see the “Experience” part of my LinkedIn profile. This is where you add your title keywords. Below the My Creative Team title, you’ll notice that I have added bullets to my experience to further support those title keywords. Again, think of your profile as an SEO-enabled resume. You are adding keywords that are likely to be searched so that people will find you.
If you have published books, white papers or technical documents, there is a section where you can showcase this, as well. This helps establish you as an authority or though leader.
Now, let’s beef up your skills and expertise. Below is my listing of skills and expertise. These, too, are searchable. If a recruiter of a company is looking for someone with brainstorm facilitation skills, then they are more likely to find me since I have that in my list of skills. Once you get all of your skills added, ask your contacts to endorse you for the ones most important to you.
You have an opportunity to show how well rounded you are in another portion of the LinkedIn profile. Right under the “Education” section is an “Additional Information” section. Here you can outline your other interests, such as reading, photography, networking, or reiterate some of your keywords from the title and skills sections of your profile. Finally, you can even list a personal website or blog if you have one.
If you follow the steps we outlined in these posts, you’ll have a much improved, harder working LinkedIn profile. Let us know if you make any changes to your profile. And, if you want to connect, with me, visit my profile.