We have recently concluded our series of posts on how to use LinkedIn for business-to-business purposes. Below, you’ll find an easy-to-navigate overview that takes you to the complete posts.
Are You LinkedIn? – Twitter and Facebook seem to get all the glory when it comes to social networks, but LinkedIn – with its network of more than 200 million professionals – can be a very important component in any B2B company’s outreach program.
LinkedIn – Advertising – LinkedIn provides a great platform for reaching B2B audiences.
LinkedIn – Branding – Use LinkedIn’s custom company profile to tell your company’s story.
LinkedIn – Business Development – Finding possible strategic partners for your business development efforts is simplified with LinkedIn.
LinkedIn – Marketing/Sales – There are a number of ways to utilize LinkedIn for your sales and marketing effort, from LinkedIn Groups and Events to advanced search.
Recruiting – LinkedIn is more evolutionary than revolutionary. It is primarily a tool to help employers fill the pipeline quicker with qualified candidates, and a tool to help the candidate stand out above the crowd.