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LinkedIn For B2B – The Series

We have recently concluded our series of posts on how to use LinkedIn for business-to-business purposes. Below, you’ll find an easy-to-navigate overview that takes you to the complete posts.

Are You LinkedIn? - Twitter and Facebook seem to get all the glory when it comes to social networks, but LinkedIn – with its network of more than 80 million professionals – can be a very important component in any B2B company’s outreach program.

LinkedIn - Advertising – LinkedIn provides a great platform for reaching B2B audiences.

LinkedIn - Branding – Use LinkedIn’s custom company profile to tell your company’s story.

LinkedIn – Business Development – Finding possible strategic partners for your business development efforts is simplified with LinkedIn.

LinkedIn – Marketing/Sales - There are a  number of ways to utilize LinkedIn for your sales and marketing effort, from LinkedIn Groups and Events to advanced search.

Recruiting – LinkedIn is more evolutionary than revolutionary. It is primarily a tool to help employers fill the pipeline quicker with qualified candidates, and a tool to help the candidate stand out above the crowd.

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Harry Hoover

Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies.

Latest posts by Harry Hoover (see all)

• Quotes On Creativity - May 21, 2013
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• Assignment Creativity: Urban Photo Adventure - May 14, 2013