LinkedIn – Branding

February 10, 2011 on 10:11 am | In Branding, LinkedIn, Marketing, My Creative Team, Social Media | 7 Comments
 

We’ve been talking recently about LinkedIn and the numerous ways you can utilize the platform for yourself and your organization. We see at least six business functions (see list below) in which LinkedIn can assist your company. We have already addressed #1. Today, we take a look at branding.

1. Advertising

2. Branding

3. Business Development

4. Event Promotion

5. Marketing/Sales

6. Recruiting

Just as LinkedIn offers you an opportunity to build your personal brand, it also provides companies the platform from which to tell their brand story with the Custom Company Profile. You’ll find My Creative Team’s LinkedIn Company Profile here.

I would argue that the best way to build the brand you want is to hire the right people. LinkedIn – with its focus on helping people find the right job – is a great place to do just that. Here, you have the chance to showcase the kind of company you are and the kinds of people you have attracted in the past. And, according to Mashable, the Careers tab allows you to provide applicants with,

…targeted content, better visibility, and more modules. The new and improved company profiles allow for businesses to display relevant career-specific information within its own tab. So now instead of all the company’s information jammed on to one page, a job seeker can click the Careers tab to quickly get a tailored view of your online career center.

If you haven’t completed your LinkedIn company profile, you need to get to it. Here is an article from Social Media Examiner about how to do it, as well as information about some of the new features recently unveiled.

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Harry Hoover

Partner ♦ Brand Strategist ♦ Creativity Facilitator at My Creative Team
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Moving to Charlotte: The Un-Tourist Guide.

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  1. [...] 2. Branding [...]

    Pingback by THINKing » Are You LinkedIn? — February 10, 2011 #

  2. [...] THINKing » LinkedIn – Branding [...]

    Pingback by Branding Strategy | Brand Strategy Blog — February 11, 2011 #

  3. [...] LinkedIn – Branding (my-creativeteam.com) Like it? Share it! (pretty please)PrintEmailShareDigg This entry was posted in Coffee Break Series, LinkedIn and tagged Changing Company Name on LinkedIn, Customer service, LinkedIn, LinkedIn Company Profile, Social media, Social Media for Small Business, Social network, The Social Host. Bookmark the permalink. ← Learning LinkedIn: 3 Steps to Getting your Team On Board (& Why You Want To!) New Facebook Fan Pages! → [...]

    Pingback by Learning LinkedIn: How to Set Up Your Company Profile | The Social Host — February 11, 2011 #

  4. LinkedIn is sometimes an overlooked marketing tool. When it comes to social media networking people always think about Twitter and Facebook. LinkedIn is so much more than a place to put your resume or job search. It’s great for companies looking for leads, especially B2B companies.

    Comment by Nick Stamoulis — February 16, 2011 #

  5. [...] LinkedIn – Branding This post discusses how LinkedIn can be used as a branding tool. It offers a place to tell your story and build a personal brand. CLICK HERE TO READ MORE [...]

    Pingback by Blog Posts to Read for February 17, 2011 — February 17, 2011 #

  6. [...] LinkedIn - Branding – Use LinkedIn’s custom company profile to tell your company’s story. [...]

    Pingback by THINKing » LinkedIn For B2B – The Series — December 4, 2012 #

  7. [...] LinkedIn Branding [...]

    Pingback by THINKing » LinkedIn – Event Promotion — December 4, 2012 #

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