Lazy Flacks Get Unwanted Publicity

November 20, 2007 on 1:28 pm | In Journalism, Media, Media Relations, PR, Public Relations | No Comments

You’ve probably heard by now that the editor of Wired finally got fed up with off-target emails from PR practitioners. He permanently blocked more than 100 email addresses and then outed them on his blog. Chief Marketer quotes Wired Editor Chris Anderson,

Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.” And, “I only want two kinds of e-mail: those from people I know, and those from people who have taken the time to find out what I’m interested in and composed a note meant to appeal to that (I love those e-mails; indeed, that’s why my e-mail address is public (editor@wired.com).

He is dead-on. You must do the research, determine who is best suited to receive the pitch and then tailor it for that person and publication. Here’s a link to the full story.

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