In The Beginning There Was News…

November 17, 2007 on 10:18 am | In Journalism, Media, Media Relations, PR, Public Relations | 1 Comment

Media Relations Series Installment 2

Radio, television and newspaper reporters may sometimes mention your competitors in their stories. Our goal in media relations is to get reporters to turn to US consistently as a source. We do that by providing them consistently fast, accurate information in response to a question AND by alerting reporters in advance when we have news about trends in our or our clients’ business.

We sometimes advertise to get our message out. But advertising is expensive and can quickly eat up budget dollars. Advertising may be best used when we have a specific product to sell rather than general information to convey to the consumer. Depending on who you believe, Americans are bombarded with from 247 to 1,600 messages daily. So, it becomes easier to tune out advertising. News coverage carries greater credibility.

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  • http://www.legalthriller.blogspot.com Jack Payne

    A real thought-provoking piece. I’ve put out 18 news releases since the first of this year, and the search for real “news” is a continuing one, indeed.

    My site is as plain as an ox eating grass. No ads, no popups, no illistrations. Just reams and reams and reams of black on white copy to read. About the only thing I have going for me is that much of my stuff cannot be found anywhere else.

    Where this rare form of “exclusivity” will lead, who knows?

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