THINKing

How Touching

Test drive a car, put on some cologne, sample a grande mocha choka double soy half sugar non-fat latte. Seems like someone is always trying to place you in touch with their product. Did you ever wonder why?

Well, now we know. Science Daily reports that if you touch an item – even just for a few seconds – the likelihood of you buying it increases. According to the lead author of the study reported on in Science Daily,

“The amazing part of this study is that people can become almost immediately attached to something as insignificant as a mug,” said lead author of the study James Wolf, who started the work while he was a doctoral student at Ohio State. “By simply touching the mug and feeling it in their hands, many people begin to feel like the mug is, in fact, their mug.  Once they begin to feel it is theirs, they are willing to go to greater lengths to keep it.”

Looks like those car dealers have been way ahead of us. A little test drive and that car starts to feel like your own. Have you thought about ways to get your product or service into the hands of prospects? Tell us about it.

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