Photo: Copyright 2001 Columbia Pictures
When you live in the South you sometimes still see the male hairstyle known as the mullet. As Joe Dirt said in the movie by the same name, a mullet is “business in the front, party in the back.” And that is how social media is like a mullet: it’s both business and personal.
It’s not easy juggling your different accounts, keeping in mind what you should and shouldn’t say using that particular account. I have a personal and a business Twitter account, and assist in tweeting several other business accounts. There’s my Facebook account, the My Creative Team Facebook page, and four other client related accounts. Not to mention LinkedIn, Amplify, and Quora…you get the picture.
I’ve been using Hootsuite to simplify my digital life. And it works pretty well. I just ran across a story in Springwise about Whoopaa,
The new service can integrate with users’ Facebook, Twitter and LinkedIn accounts, presenting them all on one site. Users can then mark these accounts as associated with either their business or personal Whoopaa profiles. Once Whoopaa has been linked up in this way, users can switch between their business and personal profiles at the click of a single button, instantly viewing all the social network activity attached to the Whoopaa profile selected — neatly arranged in one time-line. Users can send direct messages, invites and wall posts to their separate social network accounts from within the Whoopaa site, as well as sending messages directly to other members’ Whoopaa inboxes. An iPhone app is currently in development.
With the increasing importance attached to online identity, both in personal and business terms, the demand for aggregators has seen no shortage of contenders. However, for social networkers who prefer to keep these profiles separate, Whoopaa set itself apart with a neat headline feature.
I’m thinking about giving it a try. Have you tried Whoopaa, or another utility that gives you more control? How do you keep your business social media and your personal media personas separated? Let us know.