How Is Social Media Like A Mullet?

March 2, 2011 on 8:01 am | In FaceBook, LinkedIn, My Creative Team, Social Media, Twitter | 6 Comments

Photo: Copyright 2001 Columbia Pictures

When you live in the South you sometimes still see the male hairstyle known as the mullet. As Joe Dirt said in the movie by the same name, a mullet is “business in the front, party in the back.” And that is how social media is like a mullet: it’s both business and personal.

It’s not easy juggling your different accounts, keeping in mind what you should and shouldn’t say using that particular account. I have a personal and a business Twitter account, and assist in tweeting several other business accounts. There’s my Facebook account, the My Creative Team Facebook page, and four other client related accounts. Not to mention LinkedIn, Amplify, and Quora…you get the picture.

I’ve been using Hootsuite to simplify my digital life. And it works pretty well. I just ran across a story in Springwise about Whoopaa,

The new service can integrate with users’ Facebook, Twitter and LinkedIn accounts, presenting them all on one site. Users can then mark these accounts as associated with either their business or personal Whoopaa profiles. Once Whoopaa has been linked up in this way, users can switch between their business and personal profiles at the click of a single button, instantly viewing all the social network activity attached to the Whoopaa profile selected — neatly arranged in one time-line. Users can send direct messages, invites and wall posts to their separate social network accounts from within the Whoopaa site, as well as sending messages directly to other members’ Whoopaa inboxes. An iPhone app is currently in development.

With the increasing importance attached to online identity, both in personal and business terms, the demand for aggregators has seen no shortage of contenders. However, for social networkers who prefer to keep these profiles separate, Whoopaa set itself apart with a neat headline feature.

I’m thinking about giving it a try. Have you tried Whoopaa, or another utility that gives you more control? How do you keep your business social media and your personal media personas separated? Let us know.

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Harry Hoover

Partner ♦ Brand Strategist ♦ Creativity Facilitator at My Creative Team
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Moving to Charlotte: The Un-Tourist Guide.

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  1. […] A mullet. […]

    Pingback by Social Media Is Like … | LOHAD - random rumblings on marketing and more — March 9, 2011 #

  2. Hi,

    Thanks for this great article!
    Keep us posted about your findings of Whoopaa and tell us what you think of it.
    Just Tweet it and we’ll find it.

    Good luck and have fun!

    Yours sincerely;
    Peter de Leeuw

    Communitymanager @ Whoopaa

    Comment by Peter de Leeuw — March 17, 2011 #

  3. Thanks for dropping by, Peter.

    Comment by Harry Hoover — March 17, 2011 #

  4. Hi,

    To keep my accounts seperate on my phone i use social hub on android, works ok but i would like a desktop version to manage the lot! Will give whoopaa a go!

    Comment by Sukhjinder Singh — July 8, 2011 #

  5. […] back I saw this post, which included a link to one of ours, and I thought it was a clever idea- so clever that it needed to be updated. What is social media […]

    Pingback by THINKing » Social Media Is Like… — November 3, 2011 #

  6.  It is a great post packed with a lot of valuable information. thanks for sharing.

    Comment by seocompany delhi — January 10, 2012 #

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