Guerrilla Marketing Goes To The Mall

July 10, 2012 on 10:35 am | In Creative, Creativity, Marketing | No Comments
 

I am a longtime fan of good guerrilla marketing tactics. A loyal THINKing reader, Alex Walton, alerted me to one that happened in Australia.

Fantastic Delites, which makes crinkle-cut rice snacks, placed a unique vending machine – the Delite-O-Matic – in an Australian mall to see what people would do for a box of Fantastic Delites.

I’ll let the video tell the rest of the story. Enjoy!

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Harry Hoover

Partner ♦ Brand Strategist ♦ Creativity Facilitator at My Creative Team
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Moving to Charlotte: The Un-Tourist Guide.

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