Great Images Make Content More Compelling

July 26, 2010 on 9:25 am | In Blogs, Content Marketing, Creative, Creativity, Marketing, My Creative Team, Resources, Social Media, Tools, Writing | 2 Comments


You are probably wondering what this photo has to do with this post. Well, in part one of this series, Five Key Elements To Creating Compelling Content, our friend, Rubbermaid blogger  Jim Dietzel, laid out his five key elements for creating compelling content. Number 3 was “pictures are good.”

Our digital colleague, Rodger Johnson from GetSocialPR, also thinks that imagery can kick your content up a notch. He says use compelling images to support the story, a lesson he learned from his journalism days that still works today.

The photo above may be interesting, but it doesn’t really go with this post. So, good pictures are not enough. Photos can help draw attention to a post, keeping it from looking like a huge gray mass of words. But – to be most effective – the image must complement, or support the the story in some way.

If you are going to use photos, you also must respect copyright law. Don’t just do a Google search and use the images. They may be copyright protected. We did a piece sometime back about some free photo resources that you may want to revisit.

Below are a few more related posts on the use of images in your blog.

An Introduction To Using Images On Blogs

Finding Compelling Flickr Images

Using Images Legally On Your Blog

Using Images To Take Your Posts To A New Level

Why Images Are Vital To Modern Blogs

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Harry Hoover

Partner ♦ Brand Strategist ♦ Creativity Facilitator at My Creative Team
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Moving to Charlotte: The Un-Tourist Guide.

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  1. A recent a/b test shows that check istock photos do not really help, so make it a good photo and as you said relevant!

    Comment by Dennis — July 26, 2010 #

  2. Yes images complement a story. But they do so much more. Sometimes, and this is what we tried to do as photo journalists, tell the story behind the story. Images can also bring emotion to a story that word just can’t convey.

    Comment by Rodger D. Johnson — July 27, 2010 #

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