You are probably wondering what this photo has to do with this post. Well, in part one of this series, Five Key Elements To Creating Compelling Content, our friend, Rubbermaid blogger Jim Dietzel, laid out his five key elements for creating compelling content. Number 3 was “pictures are good.”
Our digital colleague, Rodger Johnson from GetSocialPR, also thinks that imagery can kick your content up a notch. He says use compelling images to support the story, a lesson he learned from his journalism days that still works today.
The photo above may be interesting, but it doesn’t really go with this post. So, good pictures are not enough. Photos can help draw attention to a post, keeping it from looking like a huge gray mass of words. But – to be most effective – the image must complement, or support the the story in some way.
If you are going to use photos, you also must respect copyright law. Don’t just do a Google search and use the images. They may be copyright protected. We did a piece sometime back about some free photo resources that you may want to revisit.
Below are a few more related posts on the use of images in your blog.