Give It Up

December 2, 2008 on 5:26 pm | In Cause Marketing, Charitable Giving, Charity, Holiday For Charity, word of mouth | 3 Comments

Christmas is a time for giving, but somehow we’ve gotten this holiday turned around a bit. Every year I promote Holiday For Charity, a simple way to help charity during the season of giving. I just heard about a couple of other ways to augment the Holiday For Charity program – GoodSearch.com and GoodShop.com. Here’s what they say about the programs:

More than 70,000 nonprofits have partnered with a new Yahoo-powered search engine called GoodSearch.com, and online shopping mall GoodShop.com to enable their supporters to generate donations just by doing something they do everyday – search the Internet or shop online. What makes the system so compelling is that it doesn’t cost the users a thing. It’s a form of philanthropy that works for everyone in this tough economy!

Consumers are helping their favorite causes by shopping at GoodShop.com where they can choose from more than 800 well known retailers including Target, Apple, Macy’s, Best Buy, Barnes & Noble, Petco and others. The shopping experience and the prices are exactly the same as going to the retailer directly, but by going through GoodShop, up to 37% of the purchase price is donated to the user’s favorite cause. In addition, GoodShop provides the user with coupons and deals for the stores so not only are they helping a cause, but they’re saving money while doing so!

Similarly, with the GoodSearch search engine, approximately one penny is donated to the users’ favorite charity with every search. You use it exactly as you would any other search engine (it’s powered by Yahoo so you get quality search results) and the pennies add up quickly – just 500 people searching four times a day will earn around $7300 in a year! It doesn’t cost the users a thing!

So, help spread the word through all your social media channels. Word-of-mouth can help make a difference this year.

Other Posts Of Interest

  • http://trainingtime.wordpress.com/ Marie

    Great post! I passed along the “Good” search and shopping news over at Training Marketer. They’re both such a simple and easy way to get involved, without changing your daily routine.

  • http://www.my-creativeteam.com Harry Hoover

    Thanks for helping spread the word, Marie.

  • http://blog.achieve-momentum.com Joan Schramm

    Excellent info — we use it for Great Dane Rescue fundraising.

    Over on my blog, Accelerating Momentum, I’m running a holiday giving event that could win one charity a $500 donation. Please take a look — and thanks for all you do! http://tinyurl.com/5esd7s

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