Comments on: Front Page Coverage – That’s What I Want! http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/ My CreativeTeam Thinks About Creativity, Marketing, PR & Social Media Thu, 09 Feb 2012 18:09:00 +0000 hourly 1 By: Harry Hoover http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/comment-page-1/#comment-8772 Harry Hoover Sat, 06 Feb 2010 15:56:30 +0000 http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/#comment-8772 Oh, and Pat, let me introduce you to this leprechaun with a pot of gold. Oh, and Pat, let me introduce you to this leprechaun with a pot of gold.

]]> By: Pat Quinn http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/comment-page-1/#comment-8771 Pat Quinn Sat, 06 Feb 2010 15:38:57 +0000 http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/#comment-8771 From the client perspective, I understand completely - so when are you going to make me a rock-star celebrity on the front page of the newspaper... forget that, just give me your winning lottery ticket. From the client perspective, I understand completely – so when are you going to make me a rock-star celebrity on the front page of the newspaper… forget that, just give me your winning lottery ticket.

]]> By: Sandy http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/comment-page-1/#comment-8763 Sandy Fri, 05 Feb 2010 15:58:48 +0000 http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/#comment-8763 Couldn't agree with all of you more! Harry, I should have this post made into a t-shirt. Couldn’t agree with all of you more! Harry, I should have this post made into a t-shirt.

]]> By: Valerie Reddemann http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/comment-page-1/#comment-8762 Valerie Reddemann Fri, 05 Feb 2010 15:36:40 +0000 http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/#comment-8762 Want media coverage of any type? Be newsworthy. Build relationships. Become remarkable. While the methodology is not rocket science, creating something to talk about seems to be the biggest hurdles companies (and individuals) face. Be original and watch the media come. They always love and welcome a <i>great</i> story. Want media coverage of any type? Be newsworthy. Build relationships. Become remarkable.

While the methodology is not rocket science, creating something to talk about seems to be the biggest hurdles companies (and individuals) face.

Be original and watch the media come. They always love and welcome a great story.

]]> By: Harry Hoover http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/comment-page-1/#comment-8761 Harry Hoover Fri, 05 Feb 2010 14:55:08 +0000 http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/#comment-8761 Thanks for your comments, Karen, Karen and Valerie. Whether it's PR or advertising, one of the best things we can do for clients is manage their expectations. Thanks for your comments, Karen, Karen and Valerie. Whether it’s PR or advertising, one of the best things we can do for clients is manage their expectations.

]]> By: Karen Nardozza http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/comment-page-1/#comment-8760 Karen Nardozza Fri, 05 Feb 2010 14:51:35 +0000 http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/#comment-8760 I field issues like this every week or so, regardless of how many times I've tried to explain to clients that newsworthiness of a story idea needs to be assessed from the position of the media and target audience, not from the client's marketing ambitions. I've turned down assignments where a client insists I pitch a story that I knew had no merit, explaining that I needed to protect my media relationships, and wouldn't abuse their trust by pitching an un-newsworthy story. Some clients have been taken aback by this, but it's helped make my point and begin to train them. I field issues like this every week or so, regardless of how many times I’ve tried to explain to clients that newsworthiness of a story idea needs to be assessed from the position of the media and target audience, not from the client’s marketing ambitions. I’ve turned down assignments where a client insists I pitch a story that I knew had no merit, explaining that I needed to protect my media relationships, and wouldn’t abuse their trust by pitching an un-newsworthy story. Some clients have been taken aback by this, but it’s helped make my point and begin to train them.

]]> By: Karen http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/comment-page-1/#comment-8759 Karen Fri, 05 Feb 2010 14:33:50 +0000 http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/#comment-8759 Great post! Today, it’s challenging enough to get even a very short mention from a press release in the print edition, let alone “good news” on the front page or other prominent position. One of the best things we can do for our clients is to help them understand the media by not allowing them to set unrealistic expectations. I’m always fascinated by the number of people who think you pay to have a press release or feature article put in the paper. The way to get premium coverage is to position yourself as a valued resource to the media, not only for your own company/client, but also as a general information source. An accessible, helpful and responsive PR contact will ultimately see return on that investment. Great post! Today, it’s challenging enough to get even a very short mention from a press release in the print edition, let alone “good news” on the front page or other prominent position.

One of the best things we can do for our clients is to help them understand the media by not allowing them to set unrealistic expectations. I’m always fascinated by the number of people who think you pay to have a press release or feature article put in the paper.

The way to get premium coverage is to position yourself as a valued resource to the media, not only for your own company/client, but also as a general information source. An accessible, helpful and responsive PR contact will ultimately see return on that investment.

]]> By: sascha http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/comment-page-1/#comment-8756 sascha Fri, 05 Feb 2010 11:57:53 +0000 http://www.my-creativeteam.com/blog/front-page-coverage-thats-what-i-want/#comment-8756 Brilliant post. I’m going to start using these questions immediately. It’s critical for your readers to get engaged and I have had trouble hearing back from them. I get frequent comments through email, but not back at the blog. This will help a lot. Just a little grease to spark the conversation. I can see how this will start something Brilliant post. I’m going to start using these questions immediately. It’s critical for your readers to get engaged and I have had trouble hearing back from them. I get frequent comments through email, but not back at the blog. This will help a lot. Just a little grease to spark the conversation. I can see how this will start something

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