THINKing

Feeling Charitable?

It’s the time of year when my thoughts turn to charity. Being involved with charitable pursuits is good for you. Additionally, it is something you can merchandise to your customers, particularly if they are in the 18 – 25 age group. Surveys show that 69% of them consider a company’s social consciousness when determining where to shop.

But if you are going to select a charity with which to partner, how do you go about it? Charitable Choices provides guidance. Forbes offers this list of America’s most efficient charities.

Finally, here’s a piece in FundsRaiser that I wrote on cause marketing.

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