THINKing

Even Consumers Say Email Is Alive & Well

Bolstering my recent argument that email is alive and well, is a new study by Ipsos that takes a look at consumer attitudes about email. Says the study,

67% of consumers prefer email as a primary method of communications in their personal and business capacities, and 65% will continue to prefer email in the future despite the rise of online threats and the emergence of other communication channels and Web 2.0 applications.

There are a number of other interesting findings, such as:

More than 88% of respondents said they would like organizations to give them more choices over the content and frequency of the emails they receive, including options on advertisements, special offers, articles, newsletters, white papers and other specific content options.

Participants in the study also say they are increasingly concerned about spam and viruses, particularly concerning their mobile devices. And 12 percent of respondents acknowledged making one or more purchases from businesses they did not know.

If you are using email in your business communication efforts, you should pay attention to these concerns.

Other Posts Of Interest

• 100 Reporters Were Sitting At A Bar…
• Colorful Brands
• I’ll Tell You What You Like
• Crowdsourcing Your Social Media Strategy
• Check Please