Embrace the Unexpected

May 31, 2007 on 8:04 am | In Advertising | No Comments

Sometimes the best ads are the ones that appear in the most unexpected or surprising places. And some of the most creative are seen there as well. For instance, look at these ads on buses, this one at a bus stop, and this one on a manhole cover.

These so-called out-of-home ads are taking off as media becomes more splintered and it becomes harder to reach people through traditional media.

UPDATE:

Although not unexpected, traditional outdoor also is having its day in the sun. Here are a couple of articles on the subject:

Digital Signage

Out-of-Home Ad Spending Up

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