Dusty Archives – July 2009

July 2, 2009 on 10:17 am | In Advertising, Brand, Branding, Marketing | 1 Comment

I’ve been poking around in the archives again and have come across a few articles that need to be highlighted. Most of the featured posts are in the branding category this month. Enjoy:

Color Me Orange – It seems that every major – and minor – corporation adopts blue or red for their brand identity color scheme. These colors are not necessarily the best choices for your brand.

This Pork Brand Extension Is Spot On – Since ending his racing career, Junior Johnson has taken his carefully cultivated country boy, outlaw image and turned it into a brand that makes sense.

Building Brands One Touch At A Time – So much of what we do as marketers involves communication with digital media that we forget how powerful the human touch can be in building a brand.

Shallow Brands – Here is why, I believe, so many brands are like shallow people. They come on initially with charm, energy and charisma but pretty soon it is clear the suit is empty, and it really is all about them.

Other Posts Of Interest

Powered by WordPress with Pool theme design by Borja Fernandez.
Entries and comments feeds. Valid XHTML and CSS. ^Top^