Does Your Personal Brand Need Brand Aid?

May 22, 2012 on 7:55 am | In Brand, Branding, My Creative Team, Personal Branding | No Comments


















Photo credit: alvimann from

We’ve written extensively about personal branding over the years we have been publishing THINKing. So, we thought it was about time to pull together a personal branding compendium of those previous posts.

Your Personal Brand – In today’s working world, each of us must build and maintain our own brand. It’s not much different than branding a product or service.

The Brand Called You – The best brands always try to do the right thing, so that their reputations will remain unsullied. It’s true for your brand, too.

Building Your Personal Brand – The best brands are always looking to improve. Same goes for personal brand building.

The New Brand You – Personal branding is becoming even more important because your brand now has more permanence and it is easier for others to find out about it thanks to the Internet. If you have a blog, your brand is really hanging out there for everyone to see.

Seven Steps To Building Your Personal Brand– You can’t build a personal brand until you do a little soul searching and research. Let’s take a look at some things to think about when developing your brand.

How Is Your Personal Brand Batting Average? –  A couple of episodes of late have me thinking about how people evaluate your brand and how many strikes you are allowed before they chalk up an out in your personal box score.

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Harry Hoover

Partner ♦ Brand Strategist ♦ Creativity Facilitator at My Creative Team
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Moving to Charlotte: The Un-Tourist Guide.

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