THINKing

Creativity 2010 - Week #6

30 Seconds To Creativity - People who watched a target moving side-to-side for 30 seconds have been tested as producing significantly more ideas when immediately given a creative task. This technique is, “thought to increase the cross-talk between the hemispheres.”

Switch Off Your Social Self.  Switch On Your Creativity -  The paradox is that, when you’re being yourself, rather than trying to imitate success, you’ll be your most original and creative.

Were The SuperBowl Ads Any Good?  Let’s Ask Twitter! - Even in an age of social media there’s still something about Superbowl advertising that appeals to us all.

Need A Business Idea? Look For Pain - If you really want to innovate your business and improve your revenue look for the pain that customers face daily.

Why Design Matters -  All of the energy fed into the debate about the value of good design to the world of commerce would be better spent building ways to make holistic design a routine activity in business—and society.

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