Content Marketing Today

December 4, 2007 on 2:58 pm | In Content Marketing, Copywriting, Email Marketing, Journalism, Marketing, Media, Media Relations, Online, PR, Public Relations, Writing | 1 Comment

Just ran across  Content Marketing Today, a site all about using your content to create conversations with your customers and to build your brand.  They have a nice piece – I probably think this because I’ve been saying the same thing for years – on bringing your news releases into the 21st Century.

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  • http://www.contentmarketingtoday.com Newt Barrett

    Thanks so much for the shout out!
    There is certainly a lot to relearn–and by the time you learn the new stuff, it’s already old.
    But, the whole philosophy of writing press releases aimed at just the press needs to be tossed out the window. Moreover, becoming proficient at creating multimedia will become essential because the folks who pick up the release may not want prints they may want video.
    Newt

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