THINKing

Content Marketing Again

We talked recently about placing your content marketing on steroids. We need to finish the story. There are still other ways to move your content, as Jay Ehret and Rodger Johnson reminded me.

Jay says to prepare a video of the content and post it online. Rodger is turning a lot of his content into podcasts for use on his website. And, of course, you can register your podcasts at the Apple itunes store, where people can find you.

Let’s not forget writing articles from your content and posting them at EzineArticles. Additionally, you should offer your content as guest blog posts.

We already talked about developing seminars from your content, but you also could cut it up into more bite-sized pieces to take on the road as a speech to civic and professional groups. Have we forgotten anything else? Let me know.

Other Posts Of Interest

• Creativity 2011 – Week #3
• THINKing Essentials – Media Relations
• Coupon, Get Your Coupon
• Why Coupons?
• Creativity 2010 – #1