Content Marketing 2.0

September 28, 2010 on 5:30 pm | In Blogs, Content Curation, Content Marketing, Content Marketing 2.0 | 13 Comments
 

Content Curation

Content marketing has been all the rage for a couple of years now. But now it is time to change the game. No longer is it enough to market your own content. You need to become a content curator if you plan to stay ahead of the slavering pack.

Why curate content?

Because your target audience is overwhelmed by the deluge of information and entertainment coming at it 24/7.  As a benefit of your brand, you can cut through the clutter to serve up the best choices for your particular audience. This pays off for the curator as well. Serve up the information on your blog, get grateful, loyal readers and reap the SEO benefits.

In January, we started our Creativity 2010 series that features five meaty links on creativity each week. It has become very popular and we are seeing a lot more Google search visitors finding us through “creativity” related words.

Curating content is not new for us. Since I started blogging in 2005, I have tried to find and showcase the best possible resources on advertising, marketing, PR and social media as a service to my readers.

Remember, there is a huge difference between aggregating and curating. Aggregation requires no thought. It can be completely automated. For curation to work well, there needs to be a carbon-based life form in the mix to research and evaluate the information before sharing it.

I plan to add another curated content feature here that I think we will call Fortune 500 Friday. This is our target audience. We already work for Lowe’s, Nucor, and Rubbermaid and we want more clients in that strata. So, I’ll develop a feature to benefit my target audience and hope to generate some leads for us. Symbiotic, no? If you have any thoughts on what topics we should curate for Fortune 500 Friday, please let me know.

We’ll be talking a lot more about this topic in the days to come. Meanwhile, speaking of curating content, here are some very good recent articles on the topic:

Why Content Curation Is Here To Stay

Curation Is The New Creation

10 Thought Leaders Discuss Content Curation

Four Content Curation Ideas To Implement Now

Share
The following two tabs change content below.

Harry Hoover

Partner ♦ Brand Strategist ♦ Creativity Facilitator at My Creative Team
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Moving to Charlotte: The Un-Tourist Guide.

Latest posts by Harry Hoover (see all)

13 Comments »

RSS feed for comments on this post. TrackBack URI

  1. Harry – I think there’s a great opportunity to do a mix of aggregation and curation. Take a look at:

    http://www.browsemystuff.com/wpblog/filtering-and-curation-for-specific-topics/

    as an example of where aggregation with social filtering works.

    And if I were to try to create content for a particular audience, I would certainly be taking advantage of that kind of approach.

    Comment by Tony Karrer — September 28, 2010 #

  2. Tony, I agree that there is a place for aggregation, but not from my brand’s perspective.

    Comment by Harry Hoover — September 29, 2010 #

  3. […] This post was mentioned on Twitter by Tony Karrer, Harry Hoover, Tony Karrer, Bård Lerberg, JobShoots and others. JobShoots said: Content Marketing 2.0 http://bit.ly/bbYqkY #news #socialmedia […]

    Pingback by Tweets that mention THINKing » Content Marketing 2.0 -- Topsy.com — September 28, 2010 #

  4. You’ve lost me on that Harry. It appears you are curating links to relevant articles? As you say – “find and showcase the best possible resources on advertising, marketing, PR and social media as a service to my readers.”

    Is that different from how I came up with my curated list of B2B Lead Gen via LinkedIn article list? We use different approaches, but the net result is similar, right?

    Comment by Tony Karrer — September 29, 2010 #

  5. When I said aggregation, I was referring to automating the process with no human interface. You collect a lot of data but not all of it will rise to the top without someone reviewing it. That works for the purposes of others. For my brand, I believe curation is the way to go.

    Comment by Harry Hoover — September 29, 2010 #

  6. Great post! We just launched a website that fits in the “content curation” domain and I really like your explanation of it–it goes far beyond aggregation.

    Corey
    http://labs.openviewpartners.com/

    Comment by Anonymous — September 30, 2010 #

  7. Thanks, Corey. I’ll take a look at your site.

    Comment by Harry Hoover — September 30, 2010 #

  8. Thank you for highlighting this oft-overlooked, but vital, aspect to content marketing and brand building.

    Comment by Katie McCaskey — October 8, 2010 #

  9. Katie, you are so right – this is too often neglected by brands, and it is easier than having your own full-fledged content development program.

    Comment by Harry Hoover — October 8, 2010 #

  10. […] Content Marketing 2.0 – This is our initial piece on the topic, in case you missed it. […]

    Pingback by THINKing » Content Curation Update — December 7, 2010 #

  11. […] om erkend te worden en met de juiste content te reageren op het juiste moment. De stap naar ‘Content Marketing 2.0‘ is laagdrempelig wanneer je al bezig bent met traditionele Content Marketing. Met je bestaande […]

    Pingback by Content Marketing rondom evenementen: Old School meets New School — March 1, 2011 #

  12. […] on creating content, the more targeted traffic you will generate to your site, thereby making your web marketing 2.0 campaign very […]

    Pingback by Web Marketing 2.0 - It's the Content Stupid | E Marketing Strategies 4 Business — December 12, 2011 #

  13. […] on creating content, the more targeted traffic you will generate to your site, thereby making your web marketing 2.0 campaign very profitable. Hello there! If you are new here, you might want to subscribe to the RSS feed for […]

    Pingback by Web Marketing 2.0 - It's the Content Stupid | E Marketing Strategies 4 Business — January 10, 2012 #

Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Powered by WordPress with Pool theme design by Borja Fernandez.
Entries and comments feeds. Valid XHTML and CSS. ^Top^