THINKing

Consumers Care About Biz Practices

The latest Cone Survey shows that consumers care about business’ charitable activities, their practices and how they treat employees. I have contended for years that consumers will vote with their wallets based upon their perceptions of a company. I still won’t buy Exxon gasoline because of the way the company mishandled the 1989 crash of the Exxon Valdese oil tanker.

Check out the survey here:

MediaPost Publications – Get Charitable: Consumers Care About Business Practices – 07/10/2007

Other Posts Of Interest

• Top 5 Creativity Links
• Go Guerrilla
• Social Media: Strategic Or Tactical?
• Old Fashioned Marketing
• Cause Related Marketing