Color Your Brand

April 24, 2013 on 2:14 pm | In Advertising, Brand, Branding, Creativity, Marketing, My Creative Team | 2 Comments
 

Thank You from My Creative Team

When you think of your favorite brands, what comes to mind first? I often think of a color, and apparently I’m not alone. Saw this article over at Social Media Today talking about the role of color in marketing. The article says that,

Visual cues help drive buying behavior, and color is the most persuasive element: 85% of shoppers say color is a primary reason why they buy a particular product.

Additionally, the post contained an infographic of brands and their color schemes, and it occurred to me that I’d know a lot of those brands by color scheme alone. Big red circle with a white star inside? Texaco. Blue and white striped ball? AT&T. As William Arruda says,

Some organizations are so consistent and steadfast in their use of color that they practically own that color in our minds,” he says. “Think Home Depot, National Breast Cancer Foundation, UPS, and Target.

What colors does your company’s brand use? Do those colors convey the right values?

We’ve talked here before about how we arrived at the My Creative Team color scheme, which features orange as the dominant hue.

Orange is considered an energetic color, connoting excitement, enthusiasm, playfulness and value. It is no secret why Home Depot and Howard Johnson’s selected orange. We wanted to express playfulness and good value, so orange was our choice, as well.

If you have anything to do with your company’s branding, it might be a good idea to review this infographic to see if your colors convey your brand values.

Share
The following two tabs change content below.

Harry Hoover

Partner ♦ Brand Strategist ♦ Creativity Facilitator at My Creative Team
Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies. He is the author of Moving to Charlotte: The Un-Tourist Guide.

Latest posts by Harry Hoover (see all)

2 Comments »

RSS feed for comments on this post. TrackBack URI

  1. [...] Harry Hoover, My Creative Team THINKing: Color Your Brand [...]

    Pingback by 3 Reasons Why Your “Content Pumping Factory” Is Going o Fail You « "KnoGimmicks.com" Social Media & Web Design™ — May 31, 2013 #

  2. [...] Harry Hoover, My Creative Team THINKing: Color Your Brand [...]

    Pingback by 3 Reasons Why Your “Content Pumping Factory” Is Going To Fail You « "KnoGimmicks.com" Social Media & Web Design™ — May 31, 2013 #

Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Powered by WordPress with Pool theme design by Borja Fernandez.
Entries and comments feeds. Valid XHTML and CSS. ^Top^