When you think of your favorite brands, what comes to mind first? I often think of a color, and apparently I’m not alone. Saw this article over at Social Media Today talking about the role of color in marketing. The article says that,
Visual cues help drive buying behavior, and color is the most persuasive element: 85% of shoppers say color is a primary reason why they buy a particular product.
Additionally, the post contained an infographic of brands and their color schemes, and it occurred to me that I’d know a lot of those brands by color scheme alone. Big red circle with a white star inside? Texaco. Blue and white striped ball? AT&T. As William Arruda says,
Some organizations are so consistent and steadfast in their use of color that they practically own that color in our minds,” he says. “Think Home Depot, National Breast Cancer Foundation, UPS, and Target.
What colors does your company’s brand use? Do those colors convey the right values?
We’ve talked here before about how we arrived at the My Creative Team color scheme, which features orange as the dominant hue.
Orange is considered an energetic color, connoting excitement, enthusiasm, playfulness and value. It is no secret why Home Depot and Howard Johnson’s selected orange. We wanted to express playfulness and good value, so orange was our choice, as well.
If you have anything to do with your company’s branding, it might be a good idea to review this infographic to see if your colors convey your brand values.