THINKing

Top Five Blogging Lessons

We’ve just completed our series based upon the presentation I gave for the Charlotte Chapter of the International Association of Business Communicators. So, I wanted to provide you an easy-to-navigate post, linking all the articles.

Blogging Lesson #4 – Stay Focused

Today, we’re looking at the fourth lesson I have learned while blogging since 2005 – Stay Focused.

Remain On Topic – Stay laser focused on your topic. When readers visit your blog, you want them to have an idea of what they are going to find there.  So, don’t write one day on agriculture and the next on advertising – unless you can find some effective way to tie them together.

Blogging Lesson 3 – Content Is King

You can blog all day long, but unless your content is consistently great, your blog will become roadkill on the information highway. What must you do to have great content? I’m glad you asked.

First, you must be compelling. “Yeah, but Harry, how can I be compelling,” you ask.

Blogging Lesson 2 – Strategy First

A presentation I did recently for the Charlotte Chapter of IABC called 5 Lessons From the Blogosphere spawned this series. Today, we’re on to Lesson 2 – Strategy First.

Just as you would when planning any type of communications program, you need to answer a few questions before you leap head first into blogging.

Blogging Lesson 1 – Blogs Are Here To Stay

5 Lessons From the Blogosphere – Lesson 1

When I started blogging in 2005, I thought that it might just be a fad. Boy, was I wrong.

Nielsen says that blogs and social networks now claim the lion’s share of the consumer’s time online.

9 Compelling Content Resources You May Have Missed

THINKing has been focusing recently on developing compelling content for your blog.  Below is a simple-to-navigate digest of our posts.

Top 7 Rules For Creating Compelling Headlines

You can write the best email, ad, article or blog post ever and no one will read it if you have a horrid headline. Your headline is the first impression, which must entice the reader to take the next step. (By the way, did you enter our headline writing contest?)

My BFF Says LBD Is Now In The Oxford. LMAO

There are a lot of new words and acronyms in the latest Oxford dictionary, and because of that you could win a copy of the dictionary from me. More on that at the end of this post.

But first, kudos to digital colleague (DC) Joan Stewart for pointing this out:

Picture This: Bloggers Guide To Photo Attribution

THINKing has been posting on topics designed to help bloggers develop more compelling content. We have talked about the five keys to developing more compelling content, tips for developing compelling blog ideas, and even provided resources to help you find good, free images and photography.

Top 17 Tips For Developing Compelling Blog Ideas

Sometimes I have to really put on the thinking cap to come up with a blog idea.  Are you struggling with this, too? I’ve put together this post with the tips that have most helped me come up with solid ideas, as well as provided a few related articles you may want to peruse.