Social media has come a long way in the last five years. Once used to kill time and stay entertained, the social web is now deeply ingrained in the day-to-day operations of businesses large and small. Communications is no exception – in fact, it’s one of the premier uses of social media in the corporate environment. Instead of relying on outdated bulletin boards and impersonal memos, tech-savvy executives are now using online tools to communicate more quickly, more personally and more effectively.
Top 5 Social Media Posts
September 15, 2011 on 8:04 am | In content development, My Creative Team, Social Media, Writing | 1 CommentIn case you missed some of our earlier posts about social media, below are our Top 5 social media posts. Hmmm, there seems to be a trend.
Top 10 Story Starters For Blocked Bloggers - Are you blogged out? Got writer’s block big time. So big even my previous post on writer’s block didn’t help? Never fear, your doctor of creativity is here. I have some big time block busters.
7 Strategies For Employee Communication Through Social Media – Part 2
May 19, 2011 on 8:30 am | In Blogs, communication, content development, employee communication, My Creative Team, RSS, Twitter | 1 CommentWe talked in Part 1 about the first four strategies for utilizing social media as an employee communications tool:
- Establish Clear Ownership
- Use Protected Twitter Accounts
- Use RSS Feeds
- Develop An Internal-Only Blog
Here’s Part 2:
Bring Social Media Reports To Regular Meetings

7 Strategies For Employee Communication Through Social Media – Part 1
May 17, 2011 on 8:30 am | In Blogs, communication, content development, employee communication, FaceBook, My Creative Team, RSS, Social Media, Twitter | 4 CommentsPlaying Both Sides Of The Table
February 16, 2011 on 4:58 pm | In Blogs, content development, Content Marketing, Journalism, Media Relations, PR, Public Relations | 2 CommentsEditor’s Note: this is a guest article from Danny Wong, who manages Media Relations for Blank Label Group, and he helped to co-found the group’s startups Blank Label, Thread Tradition, and RE:custom. He’s also played on the other side of the table writing for outlets like the HuffingtonPost, ReadWriteWeb and TheNextWeb.
Content Focused
December 16, 2010 on 1:20 pm | In Advertising, Blogs, content development, Content Marketing, Creative, Creativity, Media Relations, PR, Social Media, twittering journalists | 4 CommentsBlogging experts often tell you to hyperfocus on a topic if you want to build a following. We have been thinking a lot recently about our blog’s content. (We’d love your thoughts, as well. So, feel free to jump in.)
Top Five Blogging Lessons
November 18, 2010 on 8:35 am | In Blogs, content development, Content Marketing, Writing | 7 Comments
We’ve just completed our series based upon the presentation I gave for the Charlotte Chapter of the International Association of Business Communicators. So, I wanted to provide you an easy-to-navigate post, linking all the articles.
Blogging Lesson 3 – Content Is King
October 19, 2010 on 1:40 pm | In Blogs, content development, Content Marketing, Creativity, My Creative Team, Writing | 6 Comments
You can blog all day long, but unless your content is consistently great, your blog will become roadkill on the information highway. What must you do to have great content? I’m glad you asked.
First, you must be compelling. “Yeah, but Harry, how can I be compelling,” you ask.
Blogging Lesson 2 – Strategy First
October 14, 2010 on 3:04 pm | In audience, Blogs, content development, Content Marketing, My Creative Team, Social Media | 11 Comments
A presentation I did recently for the Charlotte Chapter of IABC called 5 Lessons From the Blogosphere spawned this series. Today, we’re on to Lesson 2 – Strategy First.
Just as you would when planning any type of communications program, you need to answer a few questions before you leap head first into blogging.
Blogging Lesson 1 – Blogs Are Here To Stay
October 13, 2010 on 8:30 am | In Blogs, content development, Content Marketing, Harry Hoover, Media, My Creative Team, Online, Social Media | 8 Comments
5 Lessons From the Blogosphere – Lesson 1
When I started blogging in 2005, I thought that it might just be a fad. Boy, was I wrong.
Nielsen says that blogs and social networks now claim the lion’s share of the consumer’s time online.
9 Compelling Content Resources You May Have Missed
October 5, 2010 on 10:30 am | In Blogs, content development, Copywriting, My Creative Team, Writing | 5 Comments
THINKing has been focusing recently on developing compelling content for your blog. Below is a simple-to-navigate digest of our posts.
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