Social media has come a long way in the last five years. Once used to kill time and stay entertained, the social web is now deeply ingrained in the day-to-day operations of businesses large and small. Communications is no exception – in fact, it’s one of the premier uses of social media in the corporate environment. Instead of relying on outdated bulletin boards and impersonal memos, tech-savvy executives are now using online tools to communicate more quickly, more personally and more effectively.
Word
December 28, 2011 on 5:39 pm | In My Creative Team, Writing | No CommentsIt is true that I am sometimes a grumpy curmudgeon, however, I also know a little about word usage. So, please let me help you so that you won’t look like an ignoramus when you attempt to create an act of literature.
Top 5 Social Media Posts
September 15, 2011 on 8:04 am | In content development, My Creative Team, Social Media, Writing | 1 CommentIn case you missed some of our earlier posts about social media, below are our Top 5 social media posts. Hmmm, there seems to be a trend.
Top 10 Story Starters For Blocked Bloggers - Are you blogged out? Got writer’s block big time. So big even my previous post on writer’s block didn’t help? Never fear, your doctor of creativity is here. I have some big time block busters.
Top 10 Posts To Improve Your Writing
August 18, 2011 on 12:50 pm | In Blogs, communication, Content Marketing, Creativity, My Creative Team, Writing | No Comments
Photo credit: alvimann from morguefile.com
Top 10 Story Starter Tips For Blocked Bloggers - Are you blogged out? Got writer’s block big time? Never fear, your doctor of creativity is here. I have some big time block busters.
7 Strategies For Employee Communication Through Social Media – Part 2
May 19, 2011 on 8:30 am | In Blogs, communication, content development, employee communication, My Creative Team, RSS, Twitter | 1 CommentWe talked in Part 1 about the first four strategies for utilizing social media as an employee communications tool:
- Establish Clear Ownership
- Use Protected Twitter Accounts
- Use RSS Feeds
- Develop An Internal-Only Blog
Here’s Part 2:
Bring Social Media Reports To Regular Meetings

7 Strategies For Employee Communication Through Social Media – Part 1
May 17, 2011 on 8:30 am | In Blogs, communication, content development, employee communication, FaceBook, My Creative Team, RSS, Social Media, Twitter | 4 CommentsHow To Write Tweets That Get Noticed
March 15, 2011 on 10:00 am | In My Creative Team, Twitter, Writing | 3 CommentsEditor’s note: Today’s article is by David Murton, who has been helping companies build and maintain their online relationships with customers since 2006. He also is a professional writer and webmaster with a particular interest in the open source Drupal platform.
Playing Both Sides Of The Table
February 16, 2011 on 4:58 pm | In Blogs, content development, Content Marketing, Journalism, Media Relations, PR, Public Relations | 2 CommentsEditor’s Note: this is a guest article from Danny Wong, who manages Media Relations for Blank Label Group, and he helped to co-found the group’s startups Blank Label, Thread Tradition, and RE:custom. He’s also played on the other side of the table writing for outlets like the HuffingtonPost, ReadWriteWeb and TheNextWeb.
Content Focused
December 16, 2010 on 1:20 pm | In Advertising, Blogs, content development, Content Marketing, Creative, Creativity, Media Relations, PR, Social Media, twittering journalists | 4 CommentsBlogging experts often tell you to hyperfocus on a topic if you want to build a following. We have been thinking a lot recently about our blog’s content. (We’d love your thoughts, as well. So, feel free to jump in.)
Top Five Blogging Lessons
November 18, 2010 on 8:35 am | In Blogs, content development, Content Marketing, Writing | 7 Comments
We’ve just completed our series based upon the presentation I gave for the Charlotte Chapter of the International Association of Business Communicators. So, I wanted to provide you an easy-to-navigate post, linking all the articles.
Blogging Lesson #4 – Stay Focused
October 27, 2010 on 2:28 pm | In Blogs, My Creative Team, Writing | 3 Comments
Today, we’re looking at the fourth lesson I have learned while blogging since 2005 – Stay Focused.
Remain On Topic – Stay laser focused on your topic. When readers visit your blog, you want them to have an idea of what they are going to find there. So, don’t write one day on agriculture and the next on advertising – unless you can find some effective way to tie them together.
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