THINKing » Where’s Mikey http://www.my-creativeteam.com/blog My CreativeTeam Thinks About Creativity, Marketing, PR & Social Media Wed, 16 May 2012 18:53:40 +0000 en hourly 1 Woo-Hoo! It’s National Creativity Day http://www.my-creativeteam.com/blog/woo-hoo-its-national-creativity-day/ http://www.my-creativeteam.com/blog/woo-hoo-its-national-creativity-day/#comments Mon, 21 Apr 2008 11:47:45 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=686 THINKing, as you might expect, celebrates creativity at the slightest provocation. Today, April 21, 2008, is National Creativity Day so we are mandated to shout out a big woo-hoo! I have an assignment for you on National Creativity Day. I’ve told you about Mike Reative, aka Mikey, the living logo and creative muse of My [...]]]>

THINKing, as you might expect, celebrates creativity at the slightest provocation. Today, April 21, 2008, is National Creativity Day so we are mandated to shout out a big woo-hoo! I have an assignment for you on National Creativity Day. I’ve told you about Mike Reative, aka Mikey, the living logo and creative muse of My Creative Team.

We want to invite creatives of every stripe to help us tell the story of Mikey. Write up stories about his creative escapades. Photoshop him into scenes from around the world. Design ads using his likeness. We want Mikey to become the digital equivalent of Flat Stanley. Send your work to Harry Hoover, and we’ll place it on this site for everyone to see. Now, get creative.

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]]> http://www.my-creativeteam.com/blog/woo-hoo-its-national-creativity-day/feed/ 2 Here’s Mikey http://www.my-creativeteam.com/blog/heres-mikey/ http://www.my-creativeteam.com/blog/heres-mikey/#comments Fri, 18 Apr 2008 20:52:44 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=687 Above is Mikey, aka Mike Reative. He is the living logo and creative muse of My Creative Team, and was born to a right-brained dad and a left-brained mom, one-dimensional people really. Dad was “creative” and mom was “smart” and that was pretty much it – a mixed couple. Not able to cross over into [...]]]>

Mikey

Above is Mikey, aka Mike Reative. He is the living logo and creative muse of My Creative Team, and was born to a right-brained dad and a left-brained mom, one-dimensional people really. Dad was “creative” and mom was “smart” and that was pretty much it – a mixed couple.

Not able to cross over into each other’s realm, Mom and Dad had a hard time gaining employment. Eventually they settled in with jobs in a public building, indicating which restroom the sexes should enter.

Mikey, however, was blessed with both Mom’s and Dad’s gifts and he was an inquisitive child. When he was five, he started a small business selling creative excuses for poor behavior to other kids. He was paid in currency, toys and favors to be called in later. This was the first of many entrepreneurial activities for Mikey. With his proceeds, he bought a dog.

In his teens, Mikey went through a rebellious stage. From 15 to 16, he insisted Mom and Dad, or “Gull” and “Buoy” as he sarcastically called them, refer to him by his new identity, the same symbol used by Prince.

The Artist Formerly Known as Mikey got past that stage, thank goodness. Mikey left home at 18 and the wall between Gull and Buoy rose again.

To support himself during college, he worked nights at a floppy-disc factory in his native Ireland. At school, he studied film and business. What happened after that will be explored in another edition.

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]]> http://www.my-creativeteam.com/blog/heres-mikey/feed/ 1 Where’s Mikey Now? http://www.my-creativeteam.com/blog/wheres-mikey-now/ http://www.my-creativeteam.com/blog/wheres-mikey-now/#comments Sat, 02 Feb 2008 14:57:53 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=590 ???? Above is Mikey, the creative muse and living logo of My Creative Team, the company Brant Waldeck and I started a little more than a year ago. His creativity is legendary. He guides us in all of our work. He gets around, so you may have seen him. Recently he was in Arizona on [...]]]>

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Above is Mikey, the creative muse and living logo of My Creative Team, the company Brant Waldeck and I started a little more than a year ago. His creativity is legendary. He guides us in all of our work. He gets around, so you may have seen him. Recently he was in Arizona on a video shoot, and he slogged through a snowstorm in Kansas City January 29 on another video shoot. DC (digital colleague) Jason Falls has suggested we bring Mikey to Louisville and let him tour the facilities of his client, Maker’s Mark.

Soon, we’ll be telling you his life story in words and pictures. Here’s where we will be needing your help. We want to invite creatives of every stripe to help us tell the story of Mikey. Write up stories about his creative escapades. Photoshop him into scenes from around the world. Design ads using his likeness. We want Mikey to become the digital equivalent of Flat Stanley. Send your work to Harry Hoover, and we’ll place it on this site for everyone to see.

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]]> http://www.my-creativeteam.com/blog/wheres-mikey-now/feed/ 0 Content Marketing Reading List http://www.my-creativeteam.com/blog/content-marketing-reading-list/ http://www.my-creativeteam.com/blog/content-marketing-reading-list/#comments Fri, 01 Feb 2008 22:01:20 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=594 From videos and blogs to speeches and articles, it’s all about content today. Marketers need to look at ways to develop, distribute and market their content. So, to help you out I’ve put together this reading list: Content Marketing Wikizine – This is a wikizine I’m editing at Zimbio, which by the way is a [...]]]>

Content Marketing

From videos and blogs to speeches and articles, it’s all about content today. Marketers need to look at ways to develop, distribute and market their content. So, to help you out I’ve put together this reading list:

Content Marketing Wikizine – This is a wikizine I’m editing at Zimbio, which by the way is a good place to market your content

Junta42 – another excellent place to learn about and market your content about content marketing. Read the ultimate guide to content marketing.

Content Marketing Today – Newt Barrett’s excellent site that teaches you how to connect to your customers: online, in print, and in person. Be sure to read the content marketing basics section.

Ty Boyd – Longtime friend and client, Ty Boyd, is one of America’s best presenters. His website and Zipline newsletter are two superb resources for learning how to improve your face-to-face communication skills. There is nothing better than delivering content the old, analog way.

Do you have any content marketing resources? Comments, please.

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]]> http://www.my-creativeteam.com/blog/content-marketing-reading-list/feed/ 1 Mikey Goes To Tucson http://www.my-creativeteam.com/blog/mikey-goes-to-tucson/ http://www.my-creativeteam.com/blog/mikey-goes-to-tucson/#comments Mon, 07 Jan 2008 21:32:38 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=553 I’ve told you about Mikey, or more properly, Mike Reative, our living logo. Mikey posed for our business card, has visited client sites and does a lot of things to help build the My Creative Team brand. Well, he has been on the road on client business. Mikey was just on a whirlwind tour of [...]]]>

I’ve told you about Mikey, or more properly, Mike Reative, our living logo. Mikey posed for our business card, has visited client sites and does a lot of things to help build the My Creative Team brand.

Well, he has been on the road on client business. Mikey was just on a whirlwind tour of Arizona with stops to do client video shoots for Premier in Phoenix and Tucson. So, I thought you might like to see where he has been. This is Mikey with the saguaro cacti in the Sonora Desert. His orange hue was a tad conspicuous  in the desert.

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]]> http://www.my-creativeteam.com/blog/mikey-goes-to-tucson/feed/ 0 Where’s Mikey? http://www.my-creativeteam.com/blog/wheres-mikey/ http://www.my-creativeteam.com/blog/wheres-mikey/#comments Thu, 20 Dec 2007 14:57:48 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=538 A great way to bring a brand to life is through mascots. They can be used in marketing and PR efforts. My Creative Team has living logo and top creative, Mikey, a.k.a. Mike Reative. As you’ll see in the photo below, Mikey took the entire team on a trip to the US National Whitewater Center. [...]]]>

A great way to bring a brand to life is through mascots. They can be used in marketing and PR efforts.

My Creative Team has living logo and top creative, Mikey, a.k.a. Mike Reative. As you’ll see in the photo below, Mikey took the entire team on a trip to the US National Whitewater Center. He also has been seen Christmas shopping and visiting client locations. You’ll be seeing more of Mikey in 2008. Keep a sharp eye out. Or, even send us your ideas of where you think Mikey should appear.

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