THINKing

Sharing

It’s funny how when you start thinking about a certain topic – like content development or web design – that you start seeing more and more references to it. I guess it is because you are attuned to it. Anyway, I’ve been running across some excellent articles on content development, as well as web design and thought I’d share with the class.

Dropping Breadcrumbs

How are you helping your visitors find their way around your website? Do you have a good grasp of what visitors are looking for when they visit you? Do you provide them with visual references so they’ll know where they are in your site at all times? Are you leaving them some breadcrumbs to follow? This is something we struggle with when we are designing sites.

Content Marketing Google Style

You no longer have an excuse not to develop and market content. Google has solved the problem for you with its launch of Google Sites, which provides a simple way to make information accessible to people who need quick access to current data.

According to Google,

Google Me This

Google keeps adding services to round out its offerings and maintain its toehold as the premiere digital company. Its latest is a service – Google Sites – that makes launching a website as easy as editing a document. This is an excellent way to market company-oriented content. Here’s what Google says about the new service,

New Clients Welcome Here

Photo By Verde Sam (Flickr)

A survey just released by the CMO Council indicates that nearly half of marketers will fire one of its agencies and change direction in 2008. So, consider this an invitation to you corporate clients who are thinking about getting rid of those outdated agencies. Adweek, in its story on the results, says:

450 Helpful Links For Webdesigners

(Photo: Morguefile)

I just ran across a site too good to leave unreported. It’s called For Webdesigners and claims to have 450 helpful links for webdesigners. I didn’t count them all, but there are a lot.

Five Reading Assignments

(Photo: Morguefile)

Here are some things you may want to take a peek at:

• 7 Steps for Using Blogs & Social Media (open access until December 19)
• No Business Plan? You Can Still Plan Your Marketing
• Five Good Reasons To Send Email
• Redefining PR

Making IRWIN Tools Look Good

OK, I am bragging a bit today. When Irwin Industrial Tools developed a national tradesman contest called the Irwin Ultimate Tradesman Challenge they needed a website designed, built and launched in less than a month.

The company selected My Creative Team to make them and their promotional website look good.