Social media has come a long way in the last five years. Once used to kill time and stay entertained, the social web is now deeply ingrained in the day-to-day operations of businesses large and small. Communications is no exception – in fact, it’s one of the premier uses of social media in the corporate environment. Instead of relying on outdated bulletin boards and impersonal memos, tech-savvy executives are now using online tools to communicate more quickly, more personally and more effectively.
7 Strategies For Employee Communication Through Social Media – Part 2
May 19, 2011 on 8:30 am | In Blogs, communication, content development, employee communication, My Creative Team, RSS, Twitter | 1 CommentWe talked in Part 1 about the first four strategies for utilizing social media as an employee communications tool:
- Establish Clear Ownership
- Use Protected Twitter Accounts
- Use RSS Feeds
- Develop An Internal-Only Blog
Here’s Part 2:
Bring Social Media Reports To Regular Meetings

7 Strategies For Employee Communication Through Social Media – Part 1
May 17, 2011 on 8:30 am | In Blogs, communication, content development, employee communication, FaceBook, My Creative Team, RSS, Social Media, Twitter | 4 CommentsHow To Write Tweets That Get Noticed
March 15, 2011 on 10:00 am | In My Creative Team, Twitter, Writing | 3 CommentsEditor’s note: Today’s article is by David Murton, who has been helping companies build and maintain their online relationships with customers since 2006. He also is a professional writer and webmaster with a particular interest in the open source Drupal platform.
Market Successfully In Today’s Interactive Environment
March 10, 2011 on 10:22 am | In Blogs, FaceBook, LinkedIn, Marketing, My Creative Team, Online, Research, Social Media, Twitter, Web 2.0 | No CommentsI just did a session called Market Successfully In Today’s Interactive Environment for the Bank of Commerce’s School of Commerce (SOC). The SOC is designed to help independently owned businesses with the key challenges they have, ranging from financing to marketing.
How Is Social Media Like A Mullet?
March 2, 2011 on 8:01 am | In FaceBook, LinkedIn, My Creative Team, Social Media, Twitter | 6 CommentsPhoto: Copyright 2001 Columbia Pictures
When you live in the South you sometimes still see the male hairstyle known as the mullet. As Joe Dirt said in the movie by the same name, a mullet is “business in the front, party in the back.” And that is how social media is like a mullet: it’s both business and personal.
Real Life – The True Beneficiary Of Social Media
November 5, 2010 on 10:27 am | In FaceBook, My Creative Team, Social Media, Twitter | 2 Comments
I was having a discussion last night with a friend who doesn’t get social media. He says he feels like a voyeur when seeing things his friends post. I can understand that to a point because some people do overshare their lives.
Too Much Social, Not Enough Sales?
June 1, 2010 on 7:39 am | In Blogs, FaceBook, LinkedIn, Marketing, My Creative Team, Social Media, Twitter, YouTube | 2 CommentsIs social media wearing you out and getting in the way of your real work? It’s not bad enough that you have to keep up with a blog, Twitter, Facebook, LinkedIn, Friendfeed, Youtube and maybe Plaxo, but every day I’m being asked to join yet another social network. There are hundreds of them, it seems. I’ve said no to Viadeo, no to Friendster, no to MySpace, and by-bye to Goodreads.
#tweeta20 – That’s A Wrap
May 11, 2010 on 4:12 pm | In #smcharlotte, #Tweeta20, Cause Marketing, Charitable Giving, Charity, FaceBook, Marketing, My Creative Team, Twitter, word of mouth | 1 CommentWell, #tweeta20 – the social media project designed to raise awareness and funds for Thompson Child & Family Focus - is behind us now and I think it was a success. I think we raised more awareness of the good work that Thompson does than we did money. Although we raised at least $4,000 via social media at last count.
Meet The Tweeters
May 4, 2010 on 1:18 pm | In #Tweeta20, Cause Marketing, Charitable Giving, Charity, Social Media, Twitter | 2 CommentsWe talked recently about #tweeta20, a social media project in which I’m participating along with @PRQueen.The project is for Thompson Child & Family Focus, aka @ThompsonCFF.
A number of prominent Charlotte, NC tweeters have graciously volunteered their time to assist in this worthy cause. Please follow these good folks:
Tweeta20 – A Non-Profit Social Media Pilot Project
April 22, 2010 on 7:59 am | In #Tweeta20, Blogs, Buzz, buzzword, Cause Marketing, Charitable Giving, Charity, FaceBook, Harry Hoover, Marketing, Promotion, Social Media, Twitter, Web 2.0, word of mouth | 6 CommentsOn Tuesday, May 11, nine Charlotte social media folks and I will spend an hour trying to raise money for Thompson Child & Family Focus, an organization that has spent nearly 125 years providing education, treatment and support for children traumatized by sexual abuse, domestic violence or rampant neglect.
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