THINKing

Twittering Journalists

UPDATE 12/19/2009 – I have consolidated all of the Twittering Journalists wiki into Twitter lists.

Twittering Media Outlets

Twittering US Journalists

Twittering Canadian Journalists

Or consider reading my Media Outlets Twittering paper from paper.li.

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UPDATE: Twittering Journalists has been moved to this wiki.

Bad Rep

As we’ve seen recently with the self-inflicted wounding of Eliot Spitzer, reputations take years to build but only seconds to destroy. It is particularly so now that digital technology has given us a minute-to-minute news cycle. DC (digital colleague) Rodger Johnson has an interesting piece on reputation management in the digital age.

And Now The News

Just a few quick links today to media news of note:

Print version of newspapers continue their downward spiral (MediaPost)

Newspaper sites soar (Hitwise)

Mobile ads make a move (Nielsen)

TV invades kids bedrooms (NY Times)

Radio ad revenues slump (Wall Street Journal)

Meet More Media

Journalists are still important in the greater PR scheme of things. So, here are a few media contacts you may want to add to your database.

Michael Noer, Forbes, Executive Editor, mnoer@forbes.net

Janet Annino, “The Rachael Ray Show”, Executive Producer, Booking Information: www.rachaelrayshow.com/showinfo/be-on-the-show

Super Bowl: That’s A Wrap

Did you like the Super Bowl outcome? How about the ads? Comments, please. Well, here are some links to wrap up our 2008 Super Bowl coverage:

Super Bowl Ad Metrics

Flash Over Substance

Most Watched Ever

Creepy Baby Spot Gets High TiVo Marks

SuperBowlAdvertisers.com: Your Super Bowl Ad Preview Roundup

Here is a preview of some of the SuperBowl ads:

SuperBowlAdvertisers.com: Your Super Bowl Ad Preview Roundup

22 Best On-Camera Interviewing Tips Ever

As a former journalist, I often become incensed today when I see what passes for quality on-camera interviews by so-called reporters. I’ve just discovered the blog of Director Tom, and he provides a list of 22 tips for better on-camera interviewing.

Whether you are a journalist or a marketer, these tips will help you.

What Is PR?

Too many people say PR when they mean media relations. PR is much more than this and those of us in the profession need to ensure that we are educating others about it.

First, let’s review the media aspect of PR. In subsequent posts, we’ll take a look at other PR tactics:

Printed Press Kits: A Contrarian View

Much has been said about the demise of the printed press kit. Online and electronic versions – pundits say – are the way to go. No editors or reporters want to receive printed press kits when they could have electronic versions. Right?

Media Relations Primer

Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.

That’s not to say a news release shouldn’t be done about it. There are audiences besides the media – like employees, customers and trade allies – to whom news releases may be sent. And with today’s online distribution channels like PRWEB, you can go directly to consumers with your news.