THINKing

Great Images Make Content More Compelling

You are probably wondering what this photo has to do with this post. Well, in part one of this series, Five Key Elements To Creating Compelling Content, our friend, Rubbermaid blogger  Jim Dietzel, laid out his five key elements for creating compelling content. Number 3 was “pictures are good.”

8 Ways To Use Twitter Lists

UPDATE: We just launched our Fortune 100 Twitter list. Feel free to follow it or any of our lists mentioned below.

We talked recently about the Twitter lists set up by My Creative Team. Are you using Twitter lists? Tell us about it.

Everyman 1, Influentials, 0

Back in the 20th Century, you might remember, PR people were advised to determine who were the influentials in their market and spend the majority of their efforts reaching these elites. The theory was that if you reached these centers of influence – the media or someone who could influence popular culture – you could develop more targeted programs and avoid a mass approach. Approaching influentials was less expensive than mass communications.

Social Nets vs. Email

A new Nielsen study shows that social networks have overtaken email as the most popular online activity. Says a story in Adweek,

Active reach in what Nielsen defines as “member communities” now exceeds e-mail participation by 67 percent to 65 percent. What’s more, the reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search.

100 Reporters Were Sitting At A Bar…

We’ve talked here often about the use of digital tools like Twitter for PR and media relations purposes. Digital colleague Joan Stewart alerted me about a post on PR and Social Media at Ronn Torossian’s blog,

PitchEngine: A PR Tool For Savvy Practitioners

Editor’s Note: Today’s post comes from guest blogger, Jason Kintzler of PitchEngine. This is a terrific service that every PR practitioner should be using. So, get over there and sign up.

More Marketing Tools

Here’s another round-up of marketing tools and resources found on the web:

SpotMixer offers self-service tools to small- and midsized-advertisers for creating TV commercials online. Its customers now are able to distribute their ads through Google AdWords. 

Best THINKing

What is the best content in your RSS reader? Do you have a way to filter the wheat from the chaff? One way to do it is with AideRSS, the intelligent assistant that continuously monitors RSS feeds, finds the good stuff, creates a PostRank™, and delivers it to you.

Cool Marketing Tools

Photo Courtesy of Morguefile
Here are a few marketing tools and resources I’ve come across recently.

The first is the complete Zip Code Index, a detailed resource containing more than 42,000 US Zip Codes, along with their associated demographic and geographic attributes. There is no cost to download it.

Twittering Journalists

UPDATE 12/19/2009 – I have consolidated all of the Twittering Journalists wiki into Twitter lists.

Twittering Media Outlets

Twittering US Journalists

Twittering Canadian Journalists

Or consider reading my Media Outlets Twittering paper from paper.li.

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UPDATE: Twittering Journalists has been moved to this wiki.