THINKing

Where Is B2B Blogging Going?

February 8, 2011 on 10:05 am | In Blogs, Fortune 500, Social Media, Tom Pick | 3 Comments

What are the business-to-business blogging trends for 2011? You can find out in this new paper released just this morning by my digital colleagues Tony Karrer, Ph.d and Tom Pick. They asked some of the top bloggers to prognosticate about what will happen in B2B blogging. I was honored to be among those who are included in the final paper.

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Plan? We Don’t Need No Stinking Plan!

May 27, 2010 on 8:34 am | In Brand, Branding, DC (digital colleague), Jason Falls, Jay Ehret, Marketing, Rodger Johnson, Tom Pick | 4 Comments

Now that technology has rendered every moment a marketing moment, how do you develop a plan in which you can have any confidence? That’s the question posited by colleague Scott Hepburn recently and I thought it was a good subject for this blog to tackle.

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