THINKing

Super Bowl Fumble

We talked recently about how Super Bowl advertisers just didn’t quite carry it across the goal line. The folks at Future Now agree that there were some fumbles. According to them,

Super Bowl: That’s A Wrap

Did you like the Super Bowl outcome? How about the ads? Comments, please. Well, here are some links to wrap up our 2008 Super Bowl coverage:

Super Bowl Ad Metrics

Flash Over Substance

Most Watched Ever

Creepy Baby Spot Gets High TiVo Marks

Super Bowl: Search Me

Reprise Media reports that 70% of Super Bowl advertisers bought paid placement in search this year, up almost 20 percent from 2007. Other preliminary findings:

• only 6 percent of advertisers included a call to action, asking viewers to visit their website. (Yikes!)

SuperBowlAdvertisers.com: Your Super Bowl Ad Preview Roundup

Here is a preview of some of the SuperBowl ads:

SuperBowlAdvertisers.com: Your Super Bowl Ad Preview Roundup

Super Bowl Ad Update – Nielsen Super Ad Focus Group

When the New England Patriots and the New York Giants take the field, tens of thousands of online users will take to their computer screens to rate the TV commercials running during the coverage of the game. It will be the first commercialized use of Hey! Nielsen, the online social community launched by Nielsen Co. last summer with a goal of creating a new method for measuring social buzz and interaction around brands, media, entertainment and sports properties.

What Impending Recession? Super Bowl Brings Out The Buyers

This morning MediaPost reports that the Super Bowl will spark sales of $10 billion,

The Retail Advertising and Marketing Association says it expects the Big Game to generate nearly $10 billion in sales this year. And it’s not just guacamole and such (although beer, chips, avocados, ice cream, frozen pizza and chicken products are the perennial best-sellers): this year, consumers are expected to spend even more than usual on such big-ticket items as TVs and furniture.

Wasting Money Big Time: Super Bowl Ads

Advertisers will spend $2.7 million per 30-second spot in order to reach a mass audience during the Super Bowl, on FOX. There are 63 30-second spots available. That’s around $170 million, most of which is a waste of money.