THINKing » #sofresh http://www.my-creativeteam.com/blog My CreativeTeam Thinks About Creativity, Marketing, PR & Social Media Mon, 30 Jan 2012 14:28:45 +0000 en hourly 1 Crowdsourcing Your Social Media Strategy http://www.my-creativeteam.com/blog/crowdsourcing-your-social-media-strategy/ http://www.my-creativeteam.com/blog/crowdsourcing-your-social-media-strategy/#comments Tue, 12 Jul 2011 00:17:27 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=2402

By Harry Hoover

I joined an interesting Tweetchat July 11, moderated by Socialfresh. Each week a company will be selected and anyone who wants to can wade in to help develop a crowdsourced social media strategy using the hastag #socialfresh.  It was fun and there were some good ideas generated, but a lot of the ideas were way off-target. Here’s why:

An event such as this is by its nature tactical. We’ve talked before here about how I believe strategy comes first.  If you will forgive me, I’ll quote myself on the subject of strategy,

So, who is your best “customer”? What demographic, psychographic and geographic attributes do they have? What do they need or want from you?

Where will you find them? What are their media habits – both online and offline? What’s the best way to reach and interact with them?

Based on this knowledge, what should be the focus of your online or social networking presence? Are they looking for fact-based information, inspiration or both? Or perhaps a digital customer service approach is the best way to go.

When you answer the questions above, the other tumblers will begin to fall into place. Should you be on FaceBook,  LinkedIn, Twitter or all of the above? What about a blog, a wiki, or Youtube? Your audience definition answers will tell you your next steps.

If you would like some crowdsourced knowledge for your company’s social media program, you can fill out this form. I think it is worthwhile even if you do have to sort through the chaff to find the kernels of wheat.

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]]> http://www.my-creativeteam.com/blog/crowdsourcing-your-social-media-strategy/feed/ 0 Social Media: Nothing New To See Here http://www.my-creativeteam.com/blog/social-media-nothing-new-to-see-here/ http://www.my-creativeteam.com/blog/social-media-nothing-new-to-see-here/#comments Wed, 26 Aug 2009 19:37:44 +0000 Harry Hoover http://www.my-creativeteam.com/blog/?p=967 Social Fresh, a conference on this thing we call social media, was held in Charlotte August 24.  The presentations were top-notch and the networking opportunities were excellent, but at the end of the day I can report there is nothing new about social media.

If you are in PR and have been practicing it correctly, you can handle social media. PR is about dialogue. So is social media.

If you are in marketing and have followed best practices, you can handle social media. Marketing is about crafting a relevant message and delivering it to the right person at the right time. So is social media.

The big questions about social media are the ones we have wrestled with in marketing for years: how do we integrate social media into the fabric of the organization, and how do we show hard-nosed business executives that social media does have an impact upon the bottom line.

Is social media new and different, or is it the same-old, same-old? We’ll be talking more about this in the days ahead, and would love to have your thoughts on the topic.

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