THINKing

Social Media: Nothing New To See Here

Social Fresh, a conference on this thing we call social media, was held in Charlotte August 24.  The presentations were top-notch and the networking opportunities were excellent, but at the end of the day I can report there is nothing new about social media.

If you are in PR and have been practicing it correctly, you can handle social media. PR is about dialogue. So is social media.

If you are in marketing and have followed best practices, you can handle social media. Marketing is about crafting a relevant message and delivering it to the right person at the right time. So is social media.

The big questions about social media are the ones we have wrestled with in marketing for years: how do we integrate social media into the fabric of the organization, and how do we show hard-nosed business executives that social media does have an impact upon the bottom line.

Is social media new and different, or is it the same-old, same-old? We’ll be talking more about this in the days ahead, and would love to have your thoughts on the topic.

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