THINKing

LinkedIn Recruiting

We will talk today about using LinkedIn for recruiting purposes in the final installment of our series Are You LinkedIn?

LinkedIn is more evolutionary than revolutionary. It is primarily a tool to help employers fill the pipeline quicker with qualified candidates, and a tool to help the candidate stand out above the crowd.

Market Successfully In Today’s Interactive Environment

I just did a session called Market Successfully In Today’s Interactive Environment for the Bank of Commerce’s School of Commerce (SOC). The SOC is designed to help independently owned businesses with the key challenges they have, ranging from financing to marketing.

How Is Social Media Like A Mullet?

Photo: Copyright 2001 Columbia Pictures

When you live in the South you sometimes still see the male hairstyle known as the mullet. As Joe Dirt said in the movie by the same name, a mullet is “business in the front, party in the back.” And that is how social media is like a mullet: it’s both business and personal.

Social Media Attack Plan

We have previously talked about the strategic and tactical nature of social media and we looked at some social media questions the marketer needs to ask as he plans his approach. Below are links to our two posts that outline a simple approach to your social media attack plan.

LinkedIn – Branding

We’ve been talking recently about LinkedIn and the numerous ways you can utilize the platform for yourself and your organization. We see at least six business functions (see list below) in which LinkedIn can assist your company. We have already addressed #1. Today, we take a look at branding.

Where Is B2B Blogging Going?

What are the business-to-business blogging trends for 2011? You can find out in this new paper released just this morning by my digital colleagues Tony Karrer, Ph.d and Tom Pick. They asked some of the top bloggers to prognosticate about what will happen in B2B blogging. I was honored to be among those who are included in the final paper.

Show Me The (Social Media) Money

Reader Sally Phillips, the director of marketing at business intelligence company, Mariner, dropped me a note the other day in response to our piece called, Social Media Attack Plan. Sally has been thinking a lot about B2B social media and wanted my thoughts on two questions:

Are You LinkedIn?

Editor’s Note: This is the first in a series about how to use LinkedIn for B2B purposes. We are preparing this for the Bank of Commerce’s School of Commerce.

Social Media Attack Plan – Part 2

In part 1, we took a look at the initial elements of your social media plan: research, goal setting and audience definition. Now, let’s look at the rest of the planning process.

Content Focused

Blogging experts often tell you to hyperfocus on a topic if you want to build a following. We have been thinking a lot recently about our blog’s content. (We’d love your thoughts, as well. So, feel free to jump in.)