THINKing

Calling All Guest Bloggers

January 11, 2012 on 3:13 pm | In Advertising, Blogs, Creative, Creativity, Marketing, My Creative Team, PR, Public Relations, Social Media | No Comments

Photo credit: EmmiP from morguefile.com

Here’s a shout out to all guest bloggers. This is a new year and I want new voices here on THINKing.

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Social Media Is Like…

November 3, 2011 on 2:32 pm | In Social Media | No Comments

Sometime back I saw this post, which included a link to one of ours, and I thought it was a clever idea- so clever that it needed to be updated. What is social media like? We compared it to a mullet.

Others say social media is like…

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I Heard That!

September 10, 2011 on 6:14 pm | In Customer Retention, Customer Service, Marketing, My Creative Team, Social Media | No Comments

There are still a lot of companies that haven’t yet figured out – or worse, don’t care – that social media is a great way for them to monitor the mood of their customers. But some – like Olay – really get it. My wife read about a new Olay product and began looking for it. Turns out the product is not fully into the distribution channels yet.

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Crowdsourcing Your Social Media Strategy

July 11, 2011 on 8:17 pm | In #sofresh, Brainstorming, Social Media | No Comments

By Harry Hoover

I joined an interesting Tweetchat July 11, moderated by Socialfresh. Each week a company will be selected and anyone who wants to can wade in to help develop a crowdsourced social media strategy using the hastag #socialfresh. It was fun and there were some good ideas generated, but a lot of the ideas were way off-target. Here’s why:

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7 Strategies For Employee Communication Through Social Media – Part 1

May 17, 2011 on 8:30 am | In Blogs, communication, content development, employee communication, FaceBook, My Creative Team, RSS, Social Media, Twitter | 4 Comments

Social media has come a long way in the last five years. Once used to kill time and stay entertained, the social web is now deeply ingrained in the day-to-day operations of businesses large and small. Communications is no exception – in fact, it’s one of the premier uses of social media in the corporate environment. Instead of relying on outdated bulletin boards and impersonal memos, tech-savvy executives are now using online tools to communicate more quickly, more personally and more effectively.

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LinkedIn Recruiting

May 4, 2011 on 11:46 am | In LinkedIn, My Creative Team, Networking, Social Media | 2 Comments

We will talk today about using LinkedIn for recruiting purposes in the final installment of our series Are You LinkedIn?

LinkedIn is more evolutionary than revolutionary. It is primarily a tool to help employers fill the pipeline quicker with qualified candidates, and a tool to help the candidate stand out above the crowd.

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Market Successfully In Today’s Interactive Environment

March 10, 2011 on 10:22 am | In Blogs, FaceBook, LinkedIn, Marketing, My Creative Team, Online, Research, Social Media, Twitter, Web 2.0 | No Comments

I just did a session called Market Successfully In Today’s Interactive Environment for the Bank of Commerce’s School of Commerce (SOC). The SOC is designed to help independently owned businesses with the key challenges they have, ranging from financing to marketing.

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How Is Social Media Like A Mullet?

March 2, 2011 on 8:01 am | In FaceBook, LinkedIn, My Creative Team, Social Media, Twitter | 6 Comments

When you live in the South you sometimes still see the male hairstyle known as the mullet. As Joe Dirt said in the movie by the same name, a mullet is “business in the front, party in the back.” And that is how social media is like a mullet: it’s both business and personal.

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