THINKing

#tweeta20 – That’s A Wrap

May 11, 2010 on 4:12 pm | In #smcharlotte, #Tweeta20, Cause Marketing, Charitable Giving, Charity, FaceBook, Marketing, My Creative Team, Twitter, word of mouth | 1 Comment

Well, #tweeta20 – the social media project designed to raise awareness and funds for Thompson Child & Family Focus - is behind us now and I think it was a success. I think we raised more awareness of the good work that Thompson does than we did money. Although we raised at least $4,000 via social media at last count.

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Social Media: Nothing New To See Here

August 26, 2009 on 2:37 pm | In #smcharlotte, #sofresh, PR, Public Relations, Social Media, Web 2.0 | 2 Comments

Social Fresh, a conference on this thing we call social media, was held in Charlotte August 24. The presentations were top-notch and the networking opportunities were excellent, but at the end of the day I can report there is nothing new about social media.

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Bad PR Call

May 27, 2009 on 7:10 am | In #smcharlotte, Customer Retention, Customer Service, dumbass marketer | 3 Comments

So, let’s say you take your Audi to the dealer for some repairs and leave it overnight. The next morning you get a call from the dealership telling you that your tires and rims have been stolen. And, oh by the way, the dealership is not liable and is not going to pay anything. To make matters worse, the customer is a single mom with triplets.

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Get Social Fresh

May 13, 2009 on 3:03 pm | In #smcharlotte, Big Boy Marketing, Blogs, Branding, Buzz, Content Marketing, Customer Service, FaceBook, Marketing, Social Media, Twitter, Web 2.0 | No Comments

I’m part of a group which is presenting a social media conference, Social Fresh, in Charlotte, Monday, August 24 at the Holiday Inn Center City. Consider this your invitation to attend. You can register here. Here’s what we have announced so far:

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A Holiday Gas

December 4, 2008 on 5:05 pm | In #smcharlotte, Brand, Branding, Buzz, My Creative Team, Viral Marketing, Web 2.0 | 2 Comments

You have to love clients who clearly understand their brand, their audiences and have the courage to communicate with them in their vernacular. That’s why I love the folks at Newell Rubbermaid. They get it.

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Tweeting For Business

December 1, 2008 on 3:37 pm | In #smcharlotte, Brand, Customer Service, Marketing, Twitter | 2 Comments

We talked not too terribly long ago about Twittering Tactically, that is using Twitter in a tactical fashion for business purposes. I’ve seen a lot more businesses adopting Twitter for making social connections that advance their business. Let’s focus on some of the better ones.

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Socialize With Us

November 24, 2008 on 9:48 am | In #smcharlotte, Blogs, Customer Service, Email Marketing, FaceBook, feedburnerfeed101, Marketing, My Creative Team, Networking, RSS, Social Media, StumbleUpon, Twitter, Web 2.0 | No Comments

In the spirit of Thanksgiving, let me say I appreciate the time you spend with us and your thoughtful comments on this blog. We are here to listen as well as speak to our peers and customers. You can subscribe to our blog via Feedburner.

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Big Brand Blogging

November 14, 2008 on 3:57 pm | In #smcharlotte, Big Boy Marketing, Blogs, Brand, Branding, Content Marketing, FaceBook, Social Media, social media marketing best practices project, Twitter | No Comments

Friend Jim Deitzel handles social media programs for the Rubbermaid brand, a Newell-Rubbermaid company. This is a big brand that truly gets social media, so I thought you might like to hear a bit about their efforts. The content of the Rubbermaid blog focuses on organization, one of their key brand drivers. Some of the recent stories on the blog include a Q&A with a professional organizer; laundry room organization; and festive holiday containers. The brand’s coordinated use of a variety of social media vehicles as a means of marketing content, I think, is the key to their success.

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Remember, You Are Naked Online

November 12, 2008 on 8:28 am | In #smcharlotte, 28202, Blogs, Brand, Branding, Content Marketing, FaceBook, Google, Online, Personal Branding, Reputation Management, Social Media | 1 Comment

Here in the Charlotte area a number of teachers are in danger of losing their jobs because of online indiscretions. They posted objectionable items in their Facebook accounts. Last time I checked Facebook was the fifth most visited site on the web with millions of visitors each day.

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Join My Cause

October 16, 2008 on 7:59 am | In #smcharlotte, Cause Marketing, Charitable Giving, Charity | 3 Comments

Today, I distributed a news release through PitchEngine about a new cause marketing program. Next week I’ll be announcing the details via the My Creative Team enewsletter, Think. I am making a $500 donation to Crisis Assistance Ministry, a non-profit that provides assistance and advocacy for people in financial crisis, helping them move toward self-sufficiency.

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