THINKing

Super Bowl: Search Me

Reprise Media reports that 70% of Super Bowl advertisers bought paid placement in search this year, up almost 20 percent from 2007. Other preliminary findings:

• only 6 percent of advertisers included a call to action, asking viewers to visit their website. (Yikes!)

Wasting Money Big Time: Super Bowl Ads

Advertisers will spend $2.7 million per 30-second spot in order to reach a mass audience during the Super Bowl, on FOX. There are 63 30-second spots available. That’s around $170 million, most of which is a waste of money.

Write Tight

My first news editor hammered one thing into my consciousness: write tight. Leave out the frills, just present the facts and move on.

Many people who think they are writers want to commit an act of literature every time they let the creative muse out of the bottle. Write tight is good advice no matter what you are writing, but especially today when you are developing search engine keyword ads.

Top Presidential Candidate 2008 Websites

Hitwise gives us an update on which presidential candidate websites are getting the most traffic. Top Presidential Candidate 2008 Websites

Ron Paul, the Libertarian turned almost Republican, leads the way. This is no surprise. Paul has taken aim at the Internet like no other candidate, and is raising a ton of money online.

I Spy – Top 7 Links For Online PR Espionage

In order to manage your public relations, you must know what is being said about you, your organization and the topics of concern. Right?

Sometimes you have to do some covert activity to find out who is dissing you. Here are a few resources to help you keep track of your reputation and your critical topics.

What’d You Say?

Search engines are good for helping ferret out somewhat objective information on a wide range of topics but sometimes you need to get to the subjective heart of a matter. That’s where Omgili comes in.

This is a really cool search engine that finds consumer opinions, debates, discussions, personal experiences, answers and solutions. Omgili says it is: