THINKing

Links – 7/10/2009

Here are a few things we’re reading today:

AP Works Toward Universal Online News Format -  The Associated Press, along with fellow non-profit The Media Standards Trust, unveiled a digital news “microformat” to effectively encapsulate the content and key meta-data of every news story online.

Links – 6/16/2009

Here are a few items My Creative Team is reading.

Email Ranks High In North America – According to Epsilon’s Global Consumer Email Study, conducted by ROI Research, the survey of over 4000 consumers in 13 countries finds that Email remains a mainstay communication, showing that 87% of North American(and 74% of European respondents are more likely than their peers in APAC to use email as their primary online communications tool.

Small Business Needs To Go Digital

Small business needs to get on the stick when it comes to online presence and marketing spending. Only 44 percent of small businesses have a website, according to MarketingCharts, which puts them out of sync with their consumers,

Search Me

Marketers can thank their lucky stars for the best thing that ever happened to them: the Internet. In the past marketers used intuition and research to try to figure out consumer behavior. Today, look at how your customers are searching the web and you’ll be able to see consumer behavior almost in real time.

Links 7/29/2008

Why Is Stuart Elliott Shilling On Facebook?

Hundreds Of Bloggers To Interact With On Digg, StumbleUpon

48 Cool Social Media Sites

Social Media Ad Spending Hasn’t Caught Up With Hype

Cuil Stumbles Out Of The Gate

Get Your Filtr On

PR Pros have been paying tons of money for media clips for eons, and some still need to have a paid service to keep up with everything said about them, their organization or their clients. But, there is a new service that the smaller company can set up for free, called FiltrBox that offers many of the same features of the higher priced services. The service now is out of beta, according to the FiltrBox blog,

The Dusty Archives

I was strolling through the dusty THINKing archives the other day and realized how much good stuff was in here that you may have missed. So, I’m digging out the top 10 postings of all time. Enjoy.

Top 10 Story Starter Tips for Blocked Bloggers

What Customers Want

Email Is For Retention, Paid Search Is For Acquisition

Email – in the early days – was a great tactic for acquiring new customers. No longer. There has been too much abuse. But if you have a relationship with a customer, email is a superb tactic for customer retention.

Top Ten Online Marketing Tactics

What are the Top Ten Online Marketing Tactics of 2008? According to a poll at Online Marketing Blog, blogging, search engine optimization and email marketing are in the lead. Go take the poll.

Super Bowl: That’s A Wrap

Did you like the Super Bowl outcome? How about the ads? Comments, please. Well, here are some links to wrap up our 2008 Super Bowl coverage:

Super Bowl Ad Metrics

Flash Over Substance

Most Watched Ever

Creepy Baby Spot Gets High TiVo Marks