THINKing

Accidental Branding

Oops, I’ve built a brand. Now what do I do? That’s sort of the premise behind a new book, Accidental Branding: How Ordinary People Build Extraordinary Brands, that comes out March 19. I’ve just finished reading the galley proofs.

Content Marketing Google Style

You no longer have an excuse not to develop and market content. Google has solved the problem for you with its launch of Google Sites, which provides a simple way to make information accessible to people who need quick access to current data.

According to Google,

Google Me This

Google keeps adding services to round out its offerings and maintain its toehold as the premiere digital company. Its latest is a service – Google Sites – that makes launching a website as easy as editing a document. This is an excellent way to market company-oriented content. Here’s what Google says about the new service,

46 Essential PR Links

Subscribe to THINKing via RSS

More links for your PR pleasure:
Media Information
Assignmenteditor.com
Columbia Journalism Review
Fairness & Accuracy In Reporting
HonestReporting.com
O’Dwyers
PR Week
Poynter.org
PR Watch.org

News/Business Information
Associated Press
AP Breaking Stories
BBC
Bloomberg.com
BusinessWire
CNET News.com
Financial Times
Fortune 500
Global 500
Hoovers
National Public Radio
PR Newswire
Reuters
Scripps Howard
UPI
World Wires

Linked Up 2

Here are some more links to assist you in your marketing and PR research:

Linked Up

Here are some government links for you that I find useful for PR research:

U.S. Census Bureau
U.S. Dept. of State
U.S. Legislation Info
U.S. House of Representatives
U.S. Senate
U.S. Statistics Info
U.S. FDA

To Be Creative, Be Brief

I know that this sounds counterintuitive but it is true: creative people work best when they are given limitations. These limitations help your creative team members focus so that the message they develop will be relevant, impactful, original and true.So, how do you provide these limitations to your creative team: with a creative brief.

100+ Tools & Tutorials to Optimize Your Email Marketing

FYI: The Virtual Hosting Blog today features a piece to help you with your email marketing. They have compiled a helpful list of more than 100 articles on topics ranging from email creative to deliverability.

7 Most Helpful January Posts

Sometimes you miss the best information on your favorite blogs, like THINKing, just because other things are happening. Here is my list of the Top 7 Most Helpful Posts from THINKing in January.

8 Best THINKing Posts of 2007

New Business Primer

Contact

Media Relations How-To

PostOnFire

PostOnFire describes itself as