THINKing

Great Images Make Content More Compelling

You are probably wondering what this photo has to do with this post. Well, in part one of this series, Five Key Elements To Creating Compelling Content, our friend, Rubbermaid blogger  Jim Dietzel, laid out his five key elements for creating compelling content. Number 3 was “pictures are good.”

More Marketing Tools

Here’s another round-up of marketing tools and resources found on the web:

SpotMixer offers self-service tools to small- and midsized-advertisers for creating TV commercials online. Its customers now are able to distribute their ads through Google AdWords. 

Best THINKing

What is the best content in your RSS reader? Do you have a way to filter the wheat from the chaff? One way to do it is with AideRSS, the intelligent assistant that continuously monitors RSS feeds, finds the good stuff, creates a PostRank™, and delivers it to you.

Cool Marketing Tools

Photo Courtesy of Morguefile
Here are a few marketing tools and resources I’ve come across recently.

The first is the complete Zip Code Index, a detailed resource containing more than 42,000 US Zip Codes, along with their associated demographic and geographic attributes. There is no cost to download it.

Get Your Filtr On

PR Pros have been paying tons of money for media clips for eons, and some still need to have a paid service to keep up with everything said about them, their organization or their clients. But, there is a new service that the smaller company can set up for free, called FiltrBox that offers many of the same features of the higher priced services. The service now is out of beta, according to the FiltrBox blog,

Building Your Personal Brand

The best brands are always looking to improve. Same goes for personal brand building.

If you aren’t learning something new, you’re wasting space and hurting your brand. Digital technology makes it easy to pick up some new skills or knowledge. Books and lots of them can be found free and online. There is a blog that lists a variety of sites which offer access to online books, including some audio ones. Discover more here.

Get The Flock Onto Your Computer

Flock has supplanted Firefox as my favorite browser. It is powered by Mozilla, the same engine that supports Firefox, however it has so many more features designed for our new social, digital world. There is a nice demo of Flock by Candy With A Why, so I won’t recreate the wheel.

THINKing Essentials – Media Relations

Photo By laffy4k (Flickr)

There has been a lot of good content here in THINKing, and you may have missed some of it. So, this is the first in a series to bring some of that content out of the dusty archives and back into the light of day. Today, let’s revisit some previous posts on media relations.

Sending Out An RSS

Photo By photopia (Flickr)

RSS is a friend of mine. Subscribing to feeds helps me keep current on a wide variety of blogs and topics. So, today I thought I’d share some of my thoughts on using RSS.

BlogUpp!

You’ll notice the window in the sidebar to the right that provides a thumbnail snapshot of another blog. This is from BlogUpp!, a new blog promotion tool widget that I am trying. I’ll report back on how it works to drive traffic. Here’s what BlogUpp! says about itself: