THINKing

46 Essential PR Links

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More links for your PR pleasure:
Media Information
Assignmenteditor.com
Columbia Journalism Review
Fairness & Accuracy In Reporting
HonestReporting.com
O’Dwyers
PR Week
Poynter.org
PR Watch.org

News/Business Information
Associated Press
AP Breaking Stories
BBC
Bloomberg.com
BusinessWire
CNET News.com
Financial Times
Fortune 500
Global 500
Hoovers
National Public Radio
PR Newswire
Reuters
Scripps Howard
UPI
World Wires

Best of 2007

Tom Pick at WebMarketCentral has a good series of posts that outlines some of the best marketing-related blog articles from last year. And I am not just saying that because Tom  has included some of my posts in his Best of series. OK, well maybe that does have something to do with it. After all, I’m only human. Thanks for the kind words, Tom.

Linked Up 2

Here are some more links to assist you in your marketing and PR research:

What Customers Want

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Here’s the truth: Your customers don’t know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble.

Linked Up

Here are some government links for you that I find useful for PR research:

U.S. Census Bureau
U.S. Dept. of State
U.S. Legislation Info
U.S. House of Representatives
U.S. Senate
U.S. Statistics Info
U.S. FDA

Stay Strategic

Every pundit is making predictions about trends on which to capitalize. I’ve seen predictions about going green, going mobile, using out-of-home advertising, gaming, widgets and so forth.

You’ll find I have a different view from most. While they focus on the tactical trends, I’m still focused on the strategic approach which should drive your tactics. Not the other way around.

Super Bowl Ad Update – Nielsen Super Ad Focus Group

When the New England Patriots and the New York Giants take the field, tens of thousands of online users will take to their computer screens to rate the TV commercials running during the coverage of the game. It will be the first commercialized use of Hey! Nielsen, the online social community launched by Nielsen Co. last summer with a goal of creating a new method for measuring social buzz and interaction around brands, media, entertainment and sports properties.

Social Networking Results Difficult To Track

According to MediaPost Publications,

SOCIAL NETWORKING MAY BE AMONG the hottest online categories, but it’s also the most difficult to track user behavior on, according to a survey of digital marketing managers.

Website Grader Gives Us A 95

We have used Website Grader before to see how our website and blog rank. We’re moving up in the world. Today’s grade: 95. Here’s The Report For my-creativeteam.com

Survey Says…

My Creative Team member and longtime colleague and friend, Mark Harrison, wrote a piece about the effective use of surveys for our most recent Think newsletter. This article contends that many marketers go about surveys the wrong way. It’s all about the company, not about the user. Mark says,