THINKing

Market Successfully In Today’s Interactive Environment

I just did a session called Market Successfully In Today’s Interactive Environment for the Bank of Commerce’s School of Commerce (SOC). The SOC is designed to help independently owned businesses with the key challenges they have, ranging from financing to marketing.

Social Media Attack Plan

We have previously talked about the strategic and tactical nature of social media and we looked at some social media questions the marketer needs to ask as he plans his approach. Below are links to our two posts that outline a simple approach to your social media attack plan.

More Marketing Tools

Here’s another round-up of marketing tools and resources found on the web:

SpotMixer offers self-service tools to small- and midsized-advertisers for creating TV commercials online. Its customers now are able to distribute their ads through Google AdWords. 

Get Your Filtr On

PR Pros have been paying tons of money for media clips for eons, and some still need to have a paid service to keep up with everything said about them, their organization or their clients. But, there is a new service that the smaller company can set up for free, called FiltrBox that offers many of the same features of the higher priced services. The service now is out of beta, according to the FiltrBox blog,

Is The Media’s Liberal Slip Showing?

I ran across an interesting poll from Rasmussen Reports concerning how Americans view media objectivity. According to the poll,

Just 17% of voters nationwide believe that most reporters try to offer unbiased coverage of election campaigns. A Rasmussen Reports national telephone survey found that four times as many—68%–believe most reporters try to help the candidate that they want to win.

How Not To Get A Job

The resumes keep flowing in here and they shouldn’t. My Creative Team is a network of freelancers. Someone with an IQ approaching that of a stalk of broccoli should be able to figure out that means we don’t have employees. So, below is a piece I wrote a few years back to help out those little darlings who are looking for jobs. Apparently, no one else is helping them. Enjoy.

Research Your Way To Awareness

Companies in the health sector have been using research in their PR efforts for years to help build awareness of their products. My Creative Team member, Mark Harrison, has written about using research to build customer loyalty. Both good uses of research. But I wanted to get you thinking about other ways to use research.

Big Boy Marketing – Part 2

Another marketing lesson from the Big Boys, that is Fortune 1000 size companies.

Ask Your Customers. Big Boys do the necessary research. Customers will provide you with invaluable data, if you let them. From defining your positioning to advice on new products, every business has customers willing to wade into the discussion.

Get Well Defined

Body builders do it, marketers should too. OK, all body builders have to do is lift and take steroids to get well defined, so their job is a little simpler. Let’s take a moment to see how marketers can better define their audiences.

Are You Incredible?

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Public relations is all about credibility and trustworthiness. If you don’t practice PR, then you are likely to be incredible.