THINKing

Do You Have Issues? Part 2

We talked in Part 1 about the objectives of issues management.

Tactically, there are a number of weapons available for managing organizational issues. First, is a strong, credible image. A proactive program to maintain this image could include:

* an issues audit

* media monitoring to detect existing or emerging issues of importance

Do You Have Issues?

Every organization has issues that could affect its operation. What are your issues?

The following are some thoughts on issues management and some of the tactics available to us in this discipline.

First of all, what is the objective of issues management? Typically, it is to proactively and responsibly identify and manage emerging or existing issues that can have an impact on our:

Check Please

Let me know if I’m off base here, OK? I got a check from my mother-in-law for my birthday. She has written it on her Wachovia checking account. The good news, I initially think, is that there is a Wachovia branch very close by.  So, I head over and pull into the drive-through.

Stand By Your Brand

With apologies to Tammy Wynette, who warbled the song, Stand By Your Man, now is the time to stand by your brand. If you don’t, someone could hijack it or do it irreparable harm.

Links – 2/17/2009

Here are a few links that might be of interest to you:

• Email tops online ad budget changes in 09
• iMindMap
• The new toolbar from My Creative Team
• What’s your news IQ?
• PR MatchPoint
• Blatant Self-Promotion: My Creative Team eNewsletter Sign-Up

Out Of Work? Don’t Be That Guy

Now, this is not aimed at you, regular reader of THINKing. You are a smart, capable person who understands how the world works, and who understands digital personal branding. This is aimed at the hapless person who just happens to stumble by and who needs schooling on this particular topic. Regular reader, go do something else while I give “that guy” a piece of my mind.

Remember, You Are Naked Online

Here in the Charlotte area a number of teachers are in danger of losing their jobs because of online indiscretions. They posted objectionable items in their Facebook accounts. Last time I checked Facebook was the fifth most visited site on the web with millions of visitors each day.

Let’s Review

THINKing has had some major growth in its subscriber base, and new THINKers may not have seen all the good stuff that has appeared here. So, let’s hop into the wayback machine and review some previous topics.

Learn more about your genial host in 8 Things You Didn’t Know About Me

Social Media’s Value

As DJ Francis pointed out in his THINKing guest posting, many marketers are having a hard time coming to grips with what – if any – ROI comes from social media involvement. PR people, as our sister site points out, understand that it’s all about dialogue.

Reputation Management

Back to Eliot Spitzer for a moment, since he is such a good example of poor reputation management. Joshua Stylman has an excellent article on personal reputation management that points out what Spitzer has done wrong during his recent public drubbing. Says Stylman,