THINKing

The Value Of Connections

As we have discussed before, the value of connections in business cannot be underestimated. I’m talking primarily about tight connections that you use ruthlessly to help you achieve your personal and professional goals. Friend and business coach Brent Dees of Focus Four tells us that you if want a $1 million business, you should have 40 contacts (your Focus 40) each of whom can bring you $25,000 in business. Your job is to help each of these contacts achieve their goals and they, in turn, will help you reach yours. This is a spin on the method that made Andrew Carnegie a millionaire many times over.

Patience? No, Let’s Kill Something!

There’s the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, “Be patient? I’m hungry. Let’s kill something.” Just like that buzzard, it is not in the nature of most marketers to be patient for business to grow. They want to go out and “kill something,” too.

Contact

As I was writing about networking the other day, I began to think about how abysmally most people do it and decided I should expand on the idea.

Have you ever noticed how people you haven’t talked with in years come out of the woodwork when they are looking for a job? They call it networking. I call it bad public relations.

New Business Primer – Network It

New Business Primer – Part 1

New Business Primer – Part 2

New Business Primer – Part 3

New Business Primer – Part 4

New Business Primer – Part 5

New Business Primer – Part 6

New Business Primer – Part 7

New Business Primer: Speak Up

New Business Primer – Part 1

New Business Primer – Part 2

New Business Primer – Part 3

New Business Primer – Part 4

New Business Primer – Part 5

New Business Primer – Part 6

New Business Primer – Part 7

New Business: More Focus

New Business Primer – Part 1

New Business Primer – Part2

New Business Primer – Part3

New Business Primer – Part 4

New Business Primer – Part 5

New Business Primer – Part 6

New Business: Focus

New Business Primer – Part 1

New Business Primer – Part2

New Business Primer – Part3

New Business Primer – Part 4

New Business Primer – Part 5

Here is the best piece of advice I’ll ever give you, although at first blush it may not seem that astounding: focus. Did Harry say “focus”? Yes, he did. Wow, that’s deep!

New Business: On To The Tactics

New Business Primer – Part 1

New Business Primer – Part2

New Business Primer – Part3

New Business Primer – Part 4

OK, Harry. Let’s get past this strategic stuff and to the tactics that got you in front of prospects. First on my list of ways to get in front of prospects was referrals.